How Storytelling Helps Increase Conversion Rates | Ep. #1239
Om episode
In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Storytelling in Business. [00:36] Examples of companies who have made stories part of their brand. [01:01] Why storytelling is such a powerful strategy in business. [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs. [01:55] The biggest benefit to being more relatable as a brand. [02:28] Realizing that your story is about you being a guide for your customers. [03:08] Picking the right time and place to share your story. [03:35] How stories also help to sell higher-priced items. [04:44] The importance of stating what your plan is for guiding people. [05:17] Encouraging and challenging customers to take action. [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Beats by Dre Nike StoryBrand Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.