B2B Nation

What makes managing people so difficult? It’s probably that we’re all different. But in the business world, we ask our leaders to manage teams of people: each with their own needs, wants, styles and p...

19 Feb 202128min

It seems like we hear most about the manufacturing sector when we’re being told about the trouble it’s in. Politicians bemoan the loss of manufacturing jobs. Local economies suffer when manufacturers ...

16 Feb 202126min

Inbound marketing is one of the most popular revenue-generating strategies for B2B firms. When done well, inbound marketing turns your website visitors into prospects, and hopefully into customers. If...

9 Feb 202130min

Media buying is almost as old as marketing itself and it’s undergone similar changes to the larger marketing landscape in recent years. There is, of course, the infusion of data into media buying. We ...

12 Jan 202126min

It’s hard to grow your business without marketing. Businesses that have good products and services are great. And businesses with good products and services and a strong marketing strategy are even be...

15 Des 202033min

When a lot of marketers think about search engine optimization (SEO), they think about keywords, and maybe header tags, and backlinks. But SEO is evolving so it can keep up with developments at Google...

24 Nov 202026min

There are more roles in marketing, open to more skillsets, and more areas of interest than ever before. The advent of marketing technology (martech), the rise of marketing operations (marketing ops), ...

10 Nov 202018min

If your small business lacks the expertise to understand, master, monitor, and optimize campaigns across these tactics, you might turn to someone like John Mann. John is a consultant who specializes i...

27 Okt 202022min