Herman Man: VR and The Future of Small Businesses Accounting
Herman Man, the Vice President of Product at Xero, was a recent guest on B2B Nation. In this episode, we discussed virtual reality (VR) versus augmented reality (AR), how businesses can use AR and VR ...
4 Nov 201620min
CEB Roundtable: The Complexity of Sales - Session 3
B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leader...
31 Okt 201613min
CEB Roundtable: The Complexity of Sales - Session 2
B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leader...
31 Okt 201616min
CEB Roundtable: The Complexity of Sales - Session 1
B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leader...
31 Okt 201615min
Sangram Vajre: How the Flipped Funnel Applies to Partner Sales
Sangram Vajre, Co-Founder and CMO at Terminus, was a recent guest on B2B Nation. In this episode, we discussed how account based marketing began, how account-based marketing works for channel sales, t...
28 Okt 201618min
CEB Expert Roundtable: The Complexity of Sales
B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leader...
27 Okt 201645min
Adam Maude and Jessica Cash: Anatomy of the Challenger Sale
Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on B2B Nation. In this episode, we discussed the Ch...
3 Okt 201628min
Claire Tassin: Targeting the Small Business Decision-Maker
Claire Tassin, a Senior Executive Advisor at CEB, was a recent guest on B2B Nation. In this episode, we discussed the biggest challenges that small business marketers are facing, strategies marketers ...
28 Sep 201621min
