Trish Bertuzzi: The Value of Understanding How You Speak to Your Prospects
Trish Bertuzzi, the CEO of The Bridge Group, was a recent guest on B2B Nation. In this episode, we discussed the challenges sales development representatives face today, the importance of sales and ma...
11 Aug 201617min
6Sense: The Difference Between Prediction and Analysis
Amar Doshi, the vice president of product at 6Sense, was a recent guest on B2B Nation. In this episode, we discussed the highlights of the B2B ESP conference, broke down and defined the differences be...
8 Aug 201617min
Insightly: Predictive Analytics and Initiating Customer Interaction
Loretta Jones is the VP of Marketing at Insightly. In this episode, we discuss what predictive analytics means, how predictive data has different applications for different job roles, what types of d...
8 Aug 201610min
Avention: Data-Driven and Account-Based Marketing
Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.
6 Jul 201613min
Katharine Mobley: Social Selling and ABM
Katharine Mobley is the CMO at WeCareCARD and a digital Storyteller for the Huffington Post. She shares her thoughts on the difference between B2B and B2C social selling, the benefits of social sellin...
16 Jun 201618min
SnapApp: Putting the Q in MQL
Aaron Dun is the SVP of marketing at SnapApp. In this episode we discuss how content has evolved, the most effective content strategy to drive leads, how and why the MarTech stack is so crowded, Siriu...
13 Jun 201622min
Invoca: Generating Demand with Intelligent Growth
Julia Stead is the Director of Demand Generation at Invoca. In this episode, live from the 2016 SiriusDecisions Summit, we discuss why B2B marketers have historically fallen behind B2C marketers and h...
9 Jun 201618min
Live from SiriusDecisions Summit: Intelligent Growth
How does the idea of intelligent growth frame your demand generation and marketing strategy? In this episode, I asked 8 different leaders in demand generation and marketing their thoughts. Guests are ...
8 Jun 201617min
