How to Generate Value from Online B2B Communities
In this episode of B2B Nation, we’re talking to Dana Freker Doody about growing online communities, measuring their effectiveness, and what her journey from journalism to B2B marketing taught her alon...
15 Mar 202225min
How B2B Firms Can Improve Customer Retention with Loyalty Program
In this episode of B2B Nation, we talk to Valerie Smyk, chief revenue officer of Kangaroo Rewards, about how businesses of all sizes and industries can use loyalty and rewards to grow their business. ...
8 Mar 202223min
Fintech Creates Innovation in Finance and B2B Marketing
In this episode of B2B Nation, we talk to Tucker Stoffers of Divvy about how his team markets its fintech solutions and how B2B marketing for people in finance roles differs from tech roles. Episode G...
1 Mar 202215min
What Are the Essential Skills Required in B2B Marketing?
The “Great Resignation” has everyone talking about career goals, skills development, and job opportunities. With so many people moving around within industries or moving from one career path to anothe...
22 Feb 202223min
5 Ways Lead Gen Has Changed in the Past Decade
In this episode of B2B Nation, Nathan Burke, CMO of cybersecurity vendor Axonius, shares with us the five ways he thinks B2B lead generation has changed in the past decade, what his company is doing t...
15 Feb 202229min
How Can We Better Support Women Working in the Tech Sector?
In this episode of B2B Nation, we explore the experiences of women in the technology industry with Jamie Porter, senior director of marketing at MNJ Technologies. We’ll discuss Jamie’s experience in t...
8 Feb 202224min
How the Dark Funnel and Dark Social Impact Your B2B Marketing
In this episode of B2B Nation, we’re talking to Eric Dates, Director of Growth Marketing at Ncontracts, about how marketers can influence the dark funnel and dark social conversations, coming to grips...
1 Feb 202225min
Moving Beyond the MQL? What Comes Next?
James Stanton is the Vice President of Marketing at Empyrean, an HR tech vendor. For James, moving beyond the MQL means looking at prospects through the lens of “opportunities,” which sounds a lot mor...
25 Jan 202232min
