B2B Nation

In this episode of B2B Nation, we’re talking to Jon Carlson, Sr. Marketing Director at Allego, which makes a sales enablement platform that helps sales reps learn and access resources at the right pla...

5 Okt 202127min

In this episode of B2B Nation, our guest Paul Fifield estimates that half of the world’s companies are in the B2B space, and that the Go To Market teams in many of those organizations are essentially ...

28 Sep 202130min

With more tools available to help capture the voice of the customer, and more data on customer behaviors available than ever before, it’s never been easier to understand the challenges and goals of B2...

14 Sep 202129min

Ike Singh Kehal and his team at Social27 spent much of 2019 re-thinking online events and virtual experiences. A few months later, with the global pandemic shutting down in-person events of all sizes,...

7 Sep 202131min

For B2B organizations, determining the right targeting, messaging, and channel for their marketing often requires a great deal of research and testing. And that’s true whether you’re working with paid...

31 Aug 202129min

Today’s technology vendors talk a lot about agility, and few teams need to be more agile than the B2B marketers trying to sell emerging technologies. Take, for example, Relative Insight, a language an...

24 Aug 202118min

Not only is public relations changing alongside marketing, but the two seem to be converging. The KPIs for PR activities increasingly include SEO metrics, inbound traffic, qualified leads, and convers...

10 Aug 202127min

Agencies have been a part of the B2B marketing and advertising landscape for years. As the marketing landscape shifts, first from print to digital, and now into a data-driven and analytical mindset, i...

3 Aug 202120min