Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.

Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

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Episoder(702)

Estée Lauder vs L'Oréal | Buying Spree | 5

Estée Lauder vs L'Oréal | Buying Spree | 5

It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The ans...

17 Feb 202125min

Estée Lauder vs L'Oréal | Face to Face | 4

Estée Lauder vs L'Oréal | Face to Face | 4

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the Am...

15 Feb 202126min

Estée Lauder vs L'Oréal | Skin in the Game | 3

Estée Lauder vs L'Oréal | Skin in the Game | 3

It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat t...

10 Feb 202125min

Estée Lauder vs L'Oréal | Do or Dye | 2

Estée Lauder vs L'Oréal | Do or Dye | 2

It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word ab...

8 Feb 202123min

Estée Lauder vs L'Oréal | Telephone, Telegraph, Tell-A-Woman | 1

Estée Lauder vs L'Oréal | Telephone, Telegraph, Tell-A-Woman | 1

It’s 1946, and after years of building a cult following thanks to free samples and loyal customers, Estée Lauder finally has an opportunity to join the big leagues. She can now sell her high-quality m...

3 Feb 202127min

SpaceX vs Blue Origin | To Infinity And Beyond | 7

SpaceX vs Blue Origin | To Infinity And Beyond | 7

As the Space Race moves into the present day, Elon Musk recoups SpaceX’s losses and edges ahead of Blue Origin.But now his competition is coming not just from Jeff Bezos, but from like-minded dreamers...

1 Feb 202122min

SpaceX vs Blue Origin | The Next Generation | 6

SpaceX vs Blue Origin | The Next Generation | 6

It's 2016 and Virgin Galactic is about to re-enter the space race following its fatal test flight two years earlier.But the company's early lead in human spaceflight is eroding fast. Blue Origin, Boei...

27 Jan 202126min

SpaceX vs Blue Origin | Space War | 5

SpaceX vs Blue Origin | Space War | 5

It's 2013 and the long cold war between Blue Origin and SpaceX is about to go nuclear.The clash begins when NASA puts its most famous launchpad up for lease, and escalates fast.Soon SpaceX, Blue Origi...

25 Jan 202126min

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