Minimal Viable Category Design w/ Pietro Bezza
In this episode, we’re joined by Pietro Bezza, co-founder and managing partner at Connect Ventures. Pietro shares a framework he calls “minimal viable category design,” which focuses on helping early ...
21 Nov 202346min
After 7 Years, Why Did Category Design Advisors Rewrite Their Own Point of View?
After Kevin Maney co-authored the book Play Bigger in 2016, he and Mike Damphousse founded Category Design Advisors to guide CEOs in implementing category design. That was seven years ago. Now, afte...
14 Nov 202352min
Designing A Category As A Bootstrapped Service Agency w/ James Carbary
In this podcast episode, James Carbary, founder of Sweet Fish Media, discusses how he went from running a blog writing agency to becoming the category king of B2B podcasting, thanks to category design...
7 Nov 202338min
Taking Advantage of a Context Shift Through Category Design w/ Doug Camplejohn
In 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found ...
31 Okt 202341min
Founder Clarity Through Category Design for Fundraising, Product, and Culture w/ Lauren Dunford, CEO of Guidewheel
In this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s Fa...
24 Okt 202343min
Nearbound and the Early Stages of Category Design w/ Jared Fuller and Isaac Morehouse
Jared Fuller and Isaac Morehouse were the dynamic duo behind our recent conversation about nearbound – a radically different approach to GTM that’s reshaping the partnership landscape. These two have ...
17 Okt 202350min
Getting Sales’ Buy In For Category Design w/ Dan Tyre
This week’s show is with Dan Tyre, a legendary executive at HubSpot. Hired as employee number six, Dan talks about the backstory of the inbound category, how to get sales to support your category desi...
10 Okt 202352min
Category Design for Early-Stage Startups: AMA w/ Rachel Josepho and Waleed Cope
Fresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage...
3 Okt 202359min
