EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO’s unite to scale the expansive future ahead!   *Thanks to our panelists!* Mordy Oberstein Cindy Krum Julie McCoy Ola King JR Oakes Key Segments: [00:07:20] Panel Segments [00:06:24] Title Sponsor: SE Ranking [00:07:44] How Can We Maintain Creative Control When Using AI To Operate At Scale?  [00:14:52] The Journey Ahead For SEO’s As In Relation To Content [00:27:56] How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content?  [00:35:35] The Expanding Google Knowledge Graph [00:45:34] How Is Search Generative AI Going To Transform The Way We Search For Information? [00:55:34] How Will SGE Change Organic Links On The SERP? [01:00:00] EDGE of The Web Sponsor: SE Ranking [01:04:27] How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE? [01:11:52] The Future Of SEO In The Next 18 Months   Thanks to Our Sponsor! SE Ranking: edgeofthewebradio.com/seranking  Follow Our Panelists  Cindy Krum Julie McCoy Ola King JR Oakes Mordy Oberstein

20 Nov 20231h 17min

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google’s top AI researchers with monster contracts. Plus, Google releases the SGE wave across 120 new countries and territories across the globe. We’re all a bit jet lagged here but nevertheless, we’ve got all the best SEO news for you right here on The EDGE of the WEB! News from the EDGE: [00:07:33] November 2023 Brings New Reviews Update from Google [00:13:21] Meta and Amazon Join Forces to Enhance Advertiser Conversion Process [00:15:48] EDGE of the Web Title Sponsor: Site Strategics [00:17:00] Danny Sullivan Says There Are Significant Alterations to Search Ranking System Coming Soon AI Blitz: [00:22:03] Hollywood Actors Strike Ends With a Deal That Will Impact AI and Streaming for Decades [00:26:12] OpenAI lures Google's top AI researchers with multimillion-dollar offers [00:27:08] Senate AI Insight Forum Considers Who’s Liable For AI Harm AI Tools: [00:30:26] Multimodal RAG - Leverage AI tech for insightful insurance adjustments [00:31:51] SheetAI - Goodbye, spreadsheet chaos [00:34:07] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:35:39] Google Expands Search Generative Experience To More Countries & Adds New Features [00:37:09] Google's 3 Pillars Of Search Ranking Via DOJ Documents Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

14 Nov 202342min

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!   [00:02:59] Reintroducing Lidia Infante [00:03:50] What’s BrightonSEO All About?  [00:06:50] What is a Headless CMS?  [00:11:38] Migrating to a New CMS [00:21:46] EDGE of the Web Title Sponsor: Site Strategics [00:22:31] SEO Tips for Headless CMS’s [00:27:24] What Areas in a CMS Are Taken For Granted?  [00:32:22] EDGE of The Web Sponsor: Wix  [00:34:05] Using AI to Execute CMS Migration [00:40:59 ] Lidia’s Outlook on the Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

3 Nov 202348min

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special EDGE Flash on The EDGE of The Web! Key Segments: [00:00:20] Introducing Jason Barnard [00:01:38] Major Changes in the Google Knowledge Graph [00:03:42] Knowledge Vault vs. Knowledge Panels [00:07:14] Google’s New ‘Understanding’ Of People [00:12:26] Change in Search Quality Raters Guidelines [00:20:20] EDGE of the Web Title Sponsor: Site Strategics [00:21:27] Is This a Tactic By Google To Identify AI Content?  [00:29:21] What’s The Next Major Update Going To Target?  [00:30:43] BrightonSEO Sweepstakes Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Follow Our Guest Twitter: @Jasonmbarnard LinkedIn: Jason Barnard

2 Nov 202332min

Looking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google is here to remind you… helpful content isn’t written to rank high but written for the user. Stay up to speed right here to advance to new heights in the SEO world this week on News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:03:34] BrightonSEO Sweepstakes  [00:07:26] Are we going to see more ads between organic results? [00:12:29] HubSpot and TikTok announce a new partnership [00:14:49] EDGE of the Web Title Sponsor: Site Strategics [00:15:52] AHREFs continues to find ethical issues with how SEMRush is editing articles they’ve acquired AI Blitz: [00:23:53] G7 Reported To Agree On AI Code Of Conduct [00:24:22] Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning [00:25:10] New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once [00:26:08] Google bets $2B on OpenAI competitor Anthropic AI Tools: [00:26:54] Gifter- Find the perfect gift with this AI-powered app [00:29:04] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:38] Google rolls out about this image and more SGE links  [00:32:29] Nightshade - ‘poisons’ artificial intelligence models to combat copyright theft [00:35:28] Google Provides Signs That You're Writing Unhelpful Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

31 Okt 202340min

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO.  Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:04] Introducing Lidia Infante [00:05:29] Lidia's Experience at Brighton SEO [00:07:12] Lidia's SEO Journey [00:17:01] Singular vs. Plural Keywords [00:24:20] How Google Views Customer Intent [00:29:26] EDGE of the Web Title Sponsor: Site Strategics [00:33:37] Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE [00:37:54] EDGE of The Web Sponsor: Wix  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

26 Okt 202342min

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal AI development… this should be fun, right? As always, be sure to stay up to date on all the digital marketing and SEO stories to stay ahead of the curve right here on News from the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:03:26]  BrightonSEO Sweepstakes [00:05:49] No more cheating on your Google Certifications! [00:09:24] X plans to launch two paid levels for subscription. Where does that leave non-paying accounts? [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:18:03] Does AI overwhelm you more than it overwhelms Mordy? You may not be alone… AI Blitz: [00:20:23] UMG files landmark lawsuit against AI developer Anthropic [00:23:11] Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps  [00:24:04] Reddit has met with top generative AI companies about being paid for its data and is considering blocking search crawlers from Google and Bing  AI Tools: [00:25:47] Magic Studio - Create amazing Product Photos in minutes, not days [00:27:14] Voicemod - Voicemod is the real-time voice changer [00:27:55] I Lawyer- Personal AI lawyer at your fingertips [00:29:11] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:35] Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE [00:33:17] Google Top Stories Tests "Mentioned In These Stories” Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

24 Okt 202337min

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best interest of your clients as a whole. There are huge changes unveiled for Google and the future of the internet. This week, we determine if the time has come for digital marketers to leave Google Ads right here on The EDGE of The Web! Key Segments: [00:03:04] Introducing Greg Finn [00:05:15] Google’s Antitrust Lawsuit [00:11:29] How Can You Convey Google’s Shady Ad Practices to Your Clients [00:17:41] EDGE of the Web Title Sponsor: Site Strategics [00:18:27] Google's Randomized Generated Second Price Ad Auctions (RGSP) [00:24:52] Is It Time To Leave Google Ads? [00:29:09] EDGE of The Web Sponsor: Wix  [00:31:29] How To Safeguard Your Clients Against These Google Ads Strategies? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Inlinks: http://edgeofthewebradio.com/inlinks Follow Our Guest Twitter: @gregfinn LinkedIn: @gregfinn Podcast: https://marketingoclock.com/ Cypress North: https://www.linkedin.com/company/cypress-north/

19 Okt 202338min