EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

“Welcome back to the EDGE,  In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“ That….has to be our lamest intro…..brought to you by ChatGPT! We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong? Join us and catch up on our choice picks in the news this week. News from the EDGE: [00:05:40] All of your sites can now be on page one of Google results!  [00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out [00:16:51] EDGE of the Web Title Sponsor: Site Strategics [00:18:24] ChatGPT Content for SEO? [00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blasts from Search Engine Roundtable: [00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link [00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link [00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

13 Des 202235min

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.  Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.  As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE! [00:02:47] Introducing Paul Andre de Vera [00:06:29] Owning the Pixels on Page One [00:08:00] It’s All About Engagement [00:09:33] Getting Video Wrong [00:10:07] Be a Real Person NOT a Persona & EAT [00:14:32] EDGE of the Web Title Sponsor: Site Strategics [00:17:45] YTO – YouTube Optimization  [00:22:16] How Long to See Impacts of Video Optimization?  [00:27:33] Google Loves Livestreaming [00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix  [00:28:23] Pro Tip: Just Press Record   Thanks to Our Sponsors! Site Strategics sitestrategics.com Wix: edgeofthewebradio.com/wix  Follow the Guest: https://www.twitter.com/paulandre https://twitter.com/SEOvideoSHOW https://www.youtube.com/@SEOVideoShow https://dre.tv https://facebook.com/paulandredevera https://instagram.com/paulandredevera https://linkedin.com/in/paulandre

7 Des 202236min

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us). Follow us on Twitter and tell us how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:02:39] Don’t promise your clients page 1 rankings. You might get sued - By Google[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:06:38] Google’s suspensions policy for Display and Video [00:08:25] Check your WordPress version, lots of security updates before version 6.0.3 [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:16:56] A Senator’s warning about TikTok and letting kids get on the app: He says we should ban it [00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Barry Blast from Search Engine Roundtable: [00:23:23] Google Discover performance reports improve accuracy - Link [00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

6 Des 202232min

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and former corporate SEO shares his journey of building a successful podcast with Erin Sparks on the EDGE. Dre shares insider tips for both beginners and seasoned veterans and does it with panache. He explains the importance of audience feedback, consistency, having high energy, landing great guests, and production quality. And lastly, he wants you to be your silly self. Let’s get our energy going right now… on the EDGE!  [00:02:40] Introducing Paul Andre de Vera [00:05:58] Entrepreneurship [00:09:06] It’s a Show NOT a Podcast [00:11:51] High Energy, Lots of Feedback, Quality Production [00:15:42] EDGE of the Web Title Sponsor: Site Strategics [00:16:55] Tackling Introverts [00:17:58] Quality Production Lessons Learned  [00:24:04] Podcasting isn’t for Everyone. Consistency is Crucial  [00:25:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:27:59] Learning SEO, Interviewing SMEs, Video Skills [00:31:57] How To Get Podcast Guests [00:34:09] Be Your Silly Self Thanks to Our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix  Follow Our Guest https://www.twitter.com/paulandre https://twitter.com/SEOvideoSHOW https://seo.video/ https://www.youtube.com/@SEOVideoShow https://dre.tv https://facebook.com/paulandredevera https://instagram.com/paulandredevera https://linkedin.com/in/paulandre

6 Des 202236min

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting available on Twitter [00:08:24] EDGE of the Web Title Sponsor: Site Strategics [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic? [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:16:31] Comparing Page Indexation between Tools [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons? [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:36:12] Obsolete Sounds? Barry Blast from Search Engine Roundtable: Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link Google: 60% Of The Internet Is Duplicate - Link Google Tests New People Also Ask User Interface - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

30 Nov 202241min

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters. Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph. Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting. Key Segments: [00:03:31] Choppy Waves in the SEO Industry [00:05:00] An Overview of the Quality Raters Guidelines [00:09:05] Your Money or Your Life [00:11:03] Algorithms and Machine Learning [00:13:35] EDGE of the Web Sponsor: Site Strategics [00:14:34] Feeding the Machine Learning Beast  [00:14:56] News, Disinformation and Political Subjects [00:19:41] Entity Space of SEO – Understanding Language [00:24:57] Structured Data and Unstructured Data [00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:30:02] Original Reporting, Information, Analysis and Content. [00:31:22] Quality Raters Guidelines Book and Newsletter [00:33:22] Final Thoughts Follow our Guest: https://twitter.com/Marie_Haynes https://www.mariehaynes.com/seo-newsletter/ https://ca.linkedin.com/in/marie-haynes https://www.mariehaynes.com/ Dr. Marie Haynes’ SEO Podcast https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Dr. Marie Haynes’ Google Quality Raters Guidelines book https://www.mariehaynes.com/product/quality-raters-guidelines/ Thanks to our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix

30 Nov 202237min

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess. News from the EDGE: [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO? [00:10:57] The Impact of Local Business Reviews on Consumer Behavior [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:14:47] Straight from Google: Guide to the Google Search ranking systems [00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link [00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link [00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link [00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

23 Nov 202229min

Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update. With over 10 years of SEO experience, she’s a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She’s the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use. Time to dive into Google algorithm updates… on the EDGE! Key Segments: [00:02:15] Introducing Dr. Marie Haynes  [00:04:11] Highest Levels of Continued Rank Volatility [00:05:00] Should We Be Focused On Traffic? [00:06:41] Product Review and Core Updates [00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses [00:12:39] EDGE of the Web Sponsor: Site Strategics [00:13:42] Gross Traffic vs. Individual Page Traffic [00:14:32] Transactional vs. Informative Content [00:16:31] Old School SEO [00:18:12] Intent and Relevancy [00:21:41] The Helpful Content Update, Knowledge Graph and Snippets [00:23:32] Not All Traffic Changes Are From Algorithm Updates [00:27:35] MobileMoxie Tracks Historical SERP Snippets [00:28:44] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:29:37] The Apocalypse! [00:33:16] Questions, Questions and More Questions [00:35:18] External Evidence [00:37:20] AI Content Is Likely Algorithmically Identifiable Follow our Guest: https://twitter.com/Marie_Haynes https://www.mariehaynes.com/seo-newsletter/ https://ca.linkedin.com/in/marie-haynes https://www.mariehaynes.com/ Dr. Marie Haynes’ SEO Podcast https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Thanks to our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix

22 Nov 202240min