EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search? Let's talk visual search optimization… today on the EDGE! Key Segments: [00:04:31] Throwback to Ep. 544 [00:06:35] Associated Intent [00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My! [00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:10:29] Stats, Stats, Give Me More Stats [00:11:42] Ecommerce Implications [00:13:14] More Rich Images on Your Website [00:14:06] Optimizing for Visual Image Search [00:17:47] LegoLand is Cool / User Generated Content [00:20:32] AI-Powered Local Photos [00:21:40] Let's Find A Burrito [00:22:37] Bridging the Gaps [00:24:37] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:25:09] Stock Photography [00:27:17] Infographics [00:28:13] International and Language-less [00:29:41] All Things Logo [00:36:09] Google Visual Search vs. Image Search [00:37:06] MuM Knows Best [00:39:29] Goggles or Googles? [00:43:04] Users Want Google Lens Follow our Guest: https://twitter.com/CrystalontheWeb https://www.instagram.com/crystalontheweb_/ https://uk.linkedin.com/in/crystal-carter-digital https://www.crystalcarterseo.com/ Crystal's Harnessing Visual Search for Optimization Opportunities! https://moz.com/blog/seo-opportunities-visual-search Thanks to our Sponsors! Page One Power https://edgeofthewebradio.com/pageonepower Wix https://edgeofthewebradio.com/wix

15 Nov 202246min

Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today's examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder on this Crystal Carter episode. Let's talk visual search… today on the EDGE! Key Segments: [00:03:45] A Picture is Worth a Thousand Words [00:04:37] An Evolution of Google's Mobile First [00:05:14] Image Search vs. Visual Search [00:06:45] A Rich Tapestry of Contextual Queues [00:11:31] Lyft and PBR. . . Oh My! [00:18:02] EDGE of the Web Sponsor: Site Strategics [00:13:35] AI, Visual Queues and Text Queries [00:15:02] Vision AI [00:16:23] Current Gaps and Biases [00:18:16] Pinterest Statistics and Bing [00:19:59] Rapper Xzibit and Amazon [00:20:33] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:21:07] Google Lens and Ocular Character Recognition [00:22:46] Some Takeaways for Marketers [00:24:24] It's the Brain of Understanding / The Hive Mind [00:25:13] Images are Contextually Language-less [00:28:15] Exploring Google Photos for Entities and Defining Gaps [00:30:00] Real-World Applications to Consider [00:34:06] Consistency is the Key Follow our Guest: https://twitter.com/CrystalontheWeb https://www.instagram.com/crystalontheweb_/ https://uk.linkedin.com/in/crystal-carter-digital https://www.crystalcarterseo.com/ Crystal's Harnessing Visual Search for Optimization Opportunities! https://moz.com/blog/seo-opportunities-visual-search Thanks to our Sponsors! Wix https://edgeofthewebradio.com/wix Site Strategics https://www.sitestrategics.com

10 Nov 202236min

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It's NEWS! Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google's new search labels for coupons, the depreciating value of the link in the future, Mastodon's rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous "real time" algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too. News from the EDGE: [00:03:01] New labels to highlight coupons and promos in Google search results [00:07:21] Perhaps the value of backlinks are changing as Google continues to evolve? [00:11:47] EDGE of the Web Title Sponsor: Site Strategics [00:12:41] Social Network Mastodon nearly doubles in users in just one week [00:22:49] Our own Mordy looks at data to see if we're moving towards "real-time" algorithm updates. [00:31:47] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:32:55] Barry Blast 1: Links may be less important to the Google Search ranking algorithm in the future - Barry - Link [00:33:57] Barry Blast 2: Google Tests Fall Decorations In Search Results - Link [00:34:53] Barry Blast 3: Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative - Link How to leave Twitter and switch to Mastodon from Jon Henshaw Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

9 Nov 202240min

Our Halloween 2022 Episode (yeah, it's November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy's chagrin) and provided an expose' on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the EDGE: [00:03:23] New Features coming to GA4 [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:08:21] Are you using 2FA? [0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023 [00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:39] SEMRush presents a study about Zero-Clicks Barry Blast from Search Engine Roundtable: [00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link [00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link [00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

2 Nov 202243min

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It's incredible to hear that it happened and the SEO community rallied behind Olga in extraordinary ways. Women in Tech SEO demonstrated their strength and support when this came to light. Key members in the SEO community also helped Olga navigate her own (unwarranted) imposter syndrome challenges. Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence. After listening to this account, please reach out if you have time to tell Olga how you feel about her contribution to the SEO industry! [00:02:47] The Discovery [00:04:30] The Timeline of Events [00:06:24] The SEO Community Rallies [00:07:37] How Could This Happen Today? [00:09:37] Dealing with Imposter Syndrome [00:12:34] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:14:06] The Supportive SEO Community: Women in Tech SEO [00:15:19] Lessons from SEO Theft [00:19:37] Try Another Community, But Not SEO! [00:21:05] Women in Tech SEO Thanks to our Sponsor! Page One Power https://edgeofthewebradio.com/pageonepower Follow Guest https://twitter.com/olgazarzeczna https://www.linkedin.com/in/olgazarzeczna/ https://www.youtube.com/c/SEOSLY Women in Tech SEO: https://www.womenintechseo.com/ Olga's 99+ SEO Mistakes! https://seosly.com/blog/seo-mistakes/

1 Nov 202228min

The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o'-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch). Side Note: Check out the Ted Cruz visit to a recent Yankees game! Key Segments: [00:05:02] Google Spam Update Done in Record Speed! [00:10:55] EDGE of the Web Title Sponsor: Site Strategics [00:12:32] Uber Ads are Coming, In Journey [00:15:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:18] Facebook and TikTok Approving Ads with Political Misinformation days before the election Barry Blasts [00:22:13] Barry Blast 1: Google Trending Now For Shopping Results - Barry - Link [00:24:53] Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles - Barry - Link [00:26:57] Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels - Barry - Link [00:30:12] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Be sure to RateThisPodcast.com/EDGE Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower #StandwithUkraine edgeofthewebradio.com/ukraine

26 Okt 202234min

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits. Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial "gray hat" issues regarding structured data. But seriously, copying a competitor's structured data? That actually happened? Check it out today on the EDGE! Key Points: [00:03:09] SEO Mistake: Targeting the Same Keywords on All Pages [00:04:46] SEO Mistake: +500K Excluded Pages in GSC [00:06:03] SEO Mistake: Chinese Characters in Search Results [00:06:46] SEO Mistake: Host Issues in the Crawl Stats Report in GSC [00:09:29] SEO Mistake: Pages or Resources that Should Not be Indexed by Google are Indexed [00:10:57] SEO Mistake: No Headings at All [00:12:25] SEO Mistake: Sitemap with HTTP links only [00:13:13] EDGE of the Web Title Sponsor: Site Strategics [00:13:59] SEO Mistake: Website is Available and Indexable in Two Instances (Staging and Production) [00:16:09] SEO Mistake: Competitor's Data in Schema [00:16:56] SEO Mistake: All bots Disallowed in Robots.txt [00:18:00] SEO Mistake: SameAs Pointing to Wikipedia [00:21:55] SEO Mistake: Using AI-generated Photos of "Authors" [00:23:50] SEO Mistake: ALT Text Stuffed with Multiple Keywords [00:25:28] SEO Mistake: Three different SEO plugins / Five Different Caching Plugins [00:26:54] SEO Mistake: Lack of Any Contextual Linking Between Blog Posts [00:28:17] SEO Mistake: Important Resources Blocked in Robots.txt Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Follow Guest https://twitter.com/olgazarzeczna https://www.linkedin.com/in/olgazarzeczna/ https://www.youtube.com/c/SEOSLY Olga's 99+ SEO Mistakes! https://seosly.com/blog/seo-mistakes/

19 Okt 202231min

Andrew Optimisey jumps in to join Erin on the news this week! Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable. Key Segments: [00:06:52] YouTube is adding taggable usernames for everyone! [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers [00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower  [00:20:38] What does Google think about the rise in the use of AI-generated images? Barry Blast (should it be grape?): [00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link [00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link [00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link [00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

13 Okt 202241min