EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotion…that's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv [00:07:42] The Google Mentality Doesn't Apply to YouTube [00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People [00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse [00:22:58] EDGE of the Web Sponsor: Site Strategics [00:25:11] Archetypes in Thumbnail Design [00:26:59] Paradigm Shift #3: Less Info, More Entertainment [00:29:09] Emotion is a Higher Value Than the Topic [00:32:15] Steps to Reach Your Audience Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Page One Power https://edgeofthewebradio.com/pageonepower Follow Tim: https://twitter.com/timschmoyer https://www.facebook.com/videocreatorstv https://www.linkedin.com/company/videocreators/ The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415 Discover Calls - https://videocreators.com/seven-signals/discovery-call/

9 Aug 202238min

Late in the week for recording due to a power outage at the studio, we jump into this week's news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Please make sure you read up on those. Also, we have offered up a Public Service Announcement to the entire SEO community. [00:18:19] [00:03:38] Just trust Google with your attribution....nothing to see here [00:06:44] EDGE of the Web Title Sponsor: Site Strategics [00:07:29] Google Revenue Verification Report Confirms Buyer Publisher Ad Spend. [00:09:30] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:10:21] QRG has changed - a lot [00:18:19] Our SEO Public Service Announcement: mordysringtone.com [00:20:09] Fast Track 1: Google Core Web Vitals No Longer Impacted Pages With Noindex [00:21:14] Fast Track 2: July 2022 Google Product Reviews Update Rolling Out - Everything We See So Far [00:23:00] Fast Track 3: Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up 15% But Slowed Growth [00:24:02] #SEOChat

4 Aug 202225min

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank. Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits Barry has performed. [00:05:18] Don't Make Optimization a Challenge for the Writers [00:08:48] The Navigation of the Site Cannot Be Overlooked [00:12:33] EDGE of the Web Title Sponsor: Site Strategics [00:13:19] Which is a Stronger Optimization Signal: Nav Links or Site Structure? [00:16:53] The Title Isn't Important: How About That? [00:18:17] Google Doesn't Even Read the Content Until It Reads the Structured Data [00:20:05] Google Doesn't Even Render the HTML. News is Fast [00:23:07] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:23:37] The Monetization Factor: Where Load Time Dies [00:28:21] Small Changes Over Time Make the Difference. [00:32:00] How Valuable is Trust in News? [00:39:04] News and Editorial SEO Summit: NewsSeo.io

29 Jul 202242min

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing Institute articles.  Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob! [00:04:43] All's Fair in SEO and Relinking [00:11:15] EDGE of the Web Title Sponsor: Site Strategics [00:13:16] Clickbait caused $115M in ad spend loss [00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:14] Is Your Thought Leadership Content Missing the Point? [00:25:05] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:26:18] Fast Track 1: Google People Also Ask Back To Normal Levels [00:28:29] Fast Track 2: Google Now Test Interactive Card Knowledge Panel Box Layout [00:30:08] Fast Track 3 :Google Local Service Ads Seeing A Lot Of Fake Reviews   #StandwithUkraine edgeofthewebradio.com/ukraine

27 Jul 202233min

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to  News SEO.   [00:04:55] Career Path of a News Publishing SEO [00:09:03] The Volatility in News Publishing: less than 48 Hours [00:11:15] Topical Expertise, not Domain Authority [00:14:37] Your Quality Raters Guidelines Checklist [00:17:16] Page One Power: Title Sponsor edgeofthewebradio.com/pageonepower [00:17:53] Get the Structured Data Right: NewsArticle + Images [00:20:28] Having SEO Policies for News Adopted from the Top Down [00:22:24] Know Thy Internal Links/Tags [00:27:44] EDGE of the Web Sponsor: Site Strategics edgeofthewebradio.com/site [00:29:58] Infinite Scroll: Kill It [00:33:30] Slow Response Times Can Be Your Undoing

23 Jul 202238min

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy's stead to cover all of the hot topics, including the hottest topic, the HEAT! Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire. Be sure to RateThePodcast.com/EDGE today! [00:06:06] Amazon sues FB group admins because of fake reviews [00:11:42] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:12:55] YouTube offering more creative options for YT Shorts [00:19:40] Google's Artificial Intelligence has apparently hired a lawyer [00:31:13] EDGE of the Web Title Sponsor: Site Strategics [00:32:49] Fast Track 1: Google Reporting Outages [00:34:32] Fast Track 2: Google Search Tests Rich Cards Layout [00:36:23] Fast Track 3: Google Politics Ads Update [00:40:03] #SEOChat 1PM EST THURSDAYS #StandwithUkraine edgeofthewebradio.com/ukraine

21 Jul 202242min

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks! Some huge variations in these figures: two sites with traffic from 60 million to 100 million clicks showing 2.27% and 90.3% hidden terms, respectively. How is this possible, and what are we in for now, seeing that we can't even see the terms that are clicked on almost 50% of the time? Listen as we unpack a shocking study today on the EDGE! [00:01:21] EDGE Show Notes [00:06:57] The GSC Hidden Terms Study [00:07:47] Google Search Console is Missing 46% of Query Clicks [00:12:22] It's Not Privacy, So What Is It? [00:13:14] EDGE of the Web Title Sponsor: Site Strategics [00:14:08] Another Reason from Google: They're Just Not Storing the Data [00:18:15] From Google Every Year: 15% of Searches are New [00:21:41] No Consistency in the Loss of Data. Couldn't Even Model It. [00:23:03] EDGE of the Web Sponsor: edgeofthewebradio.com/Wix [00:25:31] Google's Help Documents Changed After This Report [00:26:30] They Aren't Storing the Data? [00:28:43] How Do We Reconcile This To Report to our Clients? [00:31:13] Operating in a Data-Missing Marketing World [00:36:23] Are We Going Back to Hit Counters Per Page? Study: https://ahrefs.com/blog/gsc-hidden-terms-study/ Check for YOUR Missing Data Patrick Stox's Data Studio Tool: edgeofthewebradio.com/missinggsc

17 Jul 202241min

Greg Finn of the Marketing o'Clock podcast comes on to step in for Mordy while he's at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him! Join us as we dive into articles from Search Engine Land and Search Engine Roundtable. We're trying something new out - a BarryBlast! Rapidfire Barry Schwartz articles are really the only way to keep up with the guy! [00:03:20] New Pinterest Features Geared Towards Shopping [00:08:22] Google Willing to Split the Company (back to itself) to Avoid DOJ Lawsuit [00:14:31] EDGE of the Web Title Sponsor: Site Strategics [00:15:27] New Content or Content Recycle…that is the Question [00:23:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:24:21] BarryBlast1: Huge Drop In Google People Also Ask [00:26:19] BarryBlast2: Google Ad Editor Version 2.1 With Overview Page Design [00:27:33] BarryBlast3: Google removes language in help doc calling hidden Search Console query data 'very rare' [00:30:46] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:31:23] #PPCCHAT & #SEOCHAT #StandwithUkraine edgeofthewebradio.com/ukraine

11 Jul 202236min