EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital marketing.  Discussing articles from Social Media Today, Search Engine Roundtable and Search Engine Journal was part of our podcast - and then we discovered the real news: TheThingAboutGeorge.com.  George is making a site all about him.  Tell us what you think at RateThisPodcast.com/EDGE. [00:05:24] SMBs can connect better in Nextdoor [00:16:33] Thin Content is site specific, not page specific. [00:23:12] EDGE of the Web Title Sponsor: Site Strategics [00:25:00] Elon Musk grabbed up a lot of Twitter shares. What’s Next? [00:30:40] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:31:31] Google Disavows Negative SEO AGAIN! [00:39:14] This Week’s Poll [00:41:42] TheThingAboutGeorge.com   #StandwithUkraine edgeofthewebradio.com/ukraine

14 Apr 202245min

The EDGE team tackled this week’s news with gusto and a bit of exhaustion, actually.  So much to cover and so little time.  We’ve got a Facebook study from Search Enge Land, Google algorithm volatility from Search Engine Roundtable and discussions about individual Google algorithms in niche industries.  Let us know what you think on this week’s Poll and be sure to RateThisPodcast.com/EDGE. [00:04:43] “Interest Categories” on FB Ads are 33% inaccurate?? [00:09:17] Badges? We need all the stinking badges! [00:11:50] EDGE of the Web Title Sponsor: Site Strategics [00:12:17] March update starting to cause Volatility [00:18:21] EDGE of the Web Sponsor: InLinks edgeofthewebradio.com/inlinks [00:19:21] Is Google using different algorithms for niche industries? [00:27:20] This Week’s Poll #StandwithUkraine edgeofthewebradio.com/ukraine

5 Apr 202231min

Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years.  Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve.  The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertising networks with the AMP framework, there’s a rekindling of the debate.  To AMP or NOT to AMP….that is the question.  And this is The SCRUM!   [00:00:46] Introduction Barry Adams and Jono Alderson [00:05:09] History of Google AMP [00:06:26] When AMP was launched, it was flawed (Jono) [00:09:20] Mobile is the primary source of traffic to news publishers (Barry) [00:12:18] Google wanting to see a Google shaped web. [00:13:21] Google is not overreaching (Jono) [00:16:26] Is the lack of control of your website the currency to play in the Google Sandbox? [00:18:34] Google is increasingly violating the social contract (Barry) [00:19:07] The SCRUM 2 Title Sponsor: edgeofthewebradio.com/AWT [00:22:36] Was this just a money grab?  [00:23:24] Google fumbling a product launch again (Jono) [00:28:16] The surge of new, non-AMP visibility when Google removed AMP requirements for the news carousel. [00:32:25] Google is helping business build performance driven sites (Jono) [00:36:06] The slippery slope of Google’s content curation [00:40:50] A model for content licensing? [00:43:27] Lawsuits is the only language Google understands? (Barry) [00:45:45] You can't site on the sidelines and complain (Jono) [00:51:19] The relationship with the SEO community is so combative (Jono) [00:52:51] There have been some congressional hearings that were just cringe-worthy (Barry)

4 Apr 20221h 4min

Erin’s back in the captain’s seat to go over the recent digital marketing news of the week.  Stories from Search Engine Roundtable….yup, that’s it….all from Barry Schwartz.  It’s a trifecta.  We should probably just give up looking anywhere else…   [00:08:05] Product Reviews Update rolling out from Google [00:17:33] Show Notes [00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps [00:21:51] This Week’s Poll [00:23:17] EDGE of the Web Title Sponsor: Site Strategics [00:24:37] What does it mean to “De-SEO” a web page?  [00:29:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks   #StandwithUkraine edgeofthewebradio.com/ukraine

31 Mar 202234min

Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix.  [00:07:30] Header and Footer Links - What does Google think? [00:10:43] EDGE of the Web Title Sponsor: Site Strategics [00:12:56] How are Expertise, Authority, and Trust evaluated by Google? [00:20:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:54] Get ready to say goodbye to the Analytics you’re used to.

22 Mar 202231min

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution.  No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale!  Be sure to listen to the first episode of our two-part interview with these two SEO innovators.  They are about to make SEO history……and Erin’s a little verklempt…. [00:04:15] How seoClarity learned about the biggest roadblock in getting changes done at the Enterprise level [00:08:39] We are at an all-time high of the number of open SEO positions at the Enterprise level. [00:10:18] Are SEO's aware of these limitations? [00:12:18] Google’s at scale, what aren’t Enterprise SEOs? [00:15:36] The Interview Series Title Sponsor: Site Strategics edgeofthewebradio.com/Site [00:16:22] Changing the exectution of Enterprise SEO at scale: seoClarity Automate [00:20:50] Everything that an enterprise would expect: publishing, workflow and security [00:25:00] Sponsor for EDGE of the Web: Wix edgeofthewebradio.com/Wix [00:25:32] Tested on 3,500 of seoClarity's clients [00:26:36] SEO Agencies are able to take control of their own destiny [00:29:16] What is the cost of not doing something?  [00:30:42] A moment of reality check [00:33:27] The Reality: No-Code SEO [00:38:17] A George Lucas moment

18 Mar 202243min

How did last week’s poll fail?  That’s our question.  Erin’s not happy there.  New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti.  Short-form videos are the way of the future!  Give us a listen, today on the EDGE! [00:03:50] Update your WordPress As Soon As Possible [00:06:45] More Short-Form Videos coming to Google SERPs [00:14:26] EDGE of the Web Title Sponsor: Site Strategics [00:15:23] Twitter Testing new Profiles for Shops, Products In-App [00:19:00] This Week’s Poll [00:21:58] Show Notes [00:22:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:00:00] Advertisers in Russia have their ads paused by Google #StandwithUkraine edgeofthewebradio.com/ukraine

15 Mar 202230min

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin.  We’re wanting to continue to get the word out on how to support Ukraine.  Please go to edgeofthewebradio.com/ukraine for more information.     [00:05:08] New Businesses Are Opening at pre-pandemic levels! [00:14:21] Verifying your business on Google - harder than getting a passport? [00:18:55] EDGE of the Web Title Sponsor: Site Strategics [00:20:07] Show Notes [00:21:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:00] This Week’s Poll [00:24:19] How can you help in Ukraine? Why not hire an SEO or PPC Specialist?

8 Mar 202234min