EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

In our second segment of our Victor Zhitomirsky interview, we unpacked the caching and optimization tools available to help speed up your websites.  Understanding the part that JavaScript plays in the rendering speed is a must.  We dive into difference caching systems and hosting providers, arming you with an incredible set of options to future-proof your site speed.   [00:07:12] Caching and Optimization tools for your WordPress site [00:08:30] What to look for in optimization and Javascript delay tools [00:09:17] Branching Javascript loading is the future of the Wordpress ecosystem [00:10:44] Page build platforms: which are the heaviest JavaScript load? [00:14:30] Will speed be a ranking signal in the future? [00:16:12] The new ecosystem of page-builder tools & Google’s reward. [00:17:59] If we can’t rebuild, what should we be looking for in caching tools? [00:22:11] Caching is not caching anymore [00:25:35] Comparing hosting providers

4 Nov 202133min

We go “Meta” on today’s episode.  Mordy wants to rename our firm’s name, Jacob wants to rename Indianapolis, Erin renames Morday, it’s all-Meta All-the-time today on the EDGE.  Find out our take on Facebook-to-Meta, Google’s evaluation on spammy links and domains and, yup - a take on the AMP debacle, yet again. Stories covered from SEL, The Verge and SER today on the EDGE.   [00:04:57] What if the meaning of a name, was the meaning of the name? Facebook is now Meta. [00:12:33] Is Google ignoring spammy links? Or not…? [00:21:16] We’re re-evaluating usage of AMP- Maybe you should too.

2 Nov 202132min

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue.  We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square.  We reached out to the author of an article crying “FOUL!”.  Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE. [00:08:04] What is the problem with WordPress sites? [00:11:14] Google has a history of trying to help people recognize the speed problem [00:14:29] The difference between PSI scores and Core Web Vitals  [00:18:58] Google understands that the time of the hand-coded websites is finished and we're in the era of bloat [00:23:31] It's simple: You have to make sure that JavaScript is not render-blocking [00:26:19] What about shared hosting applications and platforms? [00:30:48] The new world of caching tools in the battle for speed [00:31:50] Field Data and Lab Data [00:35:34] A New Solution: Nitropack?[00:38:35] Of course your site will be lighter if you remove ALL JavaScript![00:44:13] Nitropack's Response [00:45:53] Be prepared for a penalty from Google, because you're cheating.

26 Okt 202152min

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged ad throttling from Google related to AMP.  Find about this and Mordy’s helpful tips on how to pace one’s own liquid intake on this episode of the EDGE.   [00:04:00] Up and down, up and down- More Volatile search results this year [00:09:51] Quality Rater Guidelines add 5 new important updates [00:24:06] Could there be Corruption and Anti-trust at Google?

26 Okt 202137min

Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  Are long tail phrase optimization strategies going to lose here?  Also covered in our episode this week is the low performance of WordPress in Core Web Vitals and Google’s podcast knowledge panels discoveries!  Yup - we’re in there.  Have a seat around the campfire and listen in. [00:03:55] WordPress Proposes Team to Improve Core Web Vitals [00:13:16] Podcast knowledge panels go live in Google Search [00:17:38] Google rolling out continuous scroll on mobile

19 Okt 202127min

Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has as it tries to move users away from the Ten Blue Links. [00:06:26] MuM’s the word at Google’s SearchOn event last week [00:17:47] Google search gets larger images, enhances so much. [00:22:33] Google wants to bring a richer, deeper search experience to its users.

6 Okt 202132min

George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your match types, everyone, things are changing. [00:03:15] Ad Transparency from Google Ads by way of the “About This Advertiser” page [00:12:08] Google Ads also now preferring phrase match or broad match keywords that are identical to a query [00:20:44] TikTok and Instagram might get indexed by Google News from Search Engine Land [00:28:05] SMX Next: November 20-22nd, 2021 [00:31:12] Search Engine Land Award for Diversity and Inclusion in Search Marketing

28 Sep 202133min

Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)!  He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week.  We’re talking Title tags yet again, but there’s much more in this episode.  450 episodes and still going strong! [00:06:14] Google speaks out about recent title changes, it’s not nearly as bad as we think it is…. [00:19:45] Are your website redirects a ranking factor? [00:27:02] What should you be aware of for eCommerce websites into next year?

22 Sep 202145min