EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.   [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the pandemic [00:14:52] How Big Tech’s efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers. [00:16:59] Are Ad platforms too hyper-sensitive? [00:19:00] We will have more inclusive marketing in the future. [00:23:43] Audiences are smart, passionate and the most vocal they have ever been. [00:25:26] You can’t please everyone [00:23:43] The world of product marketing and demand generation

20 Aug 202143min

In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements. [00:05:07] Podcasts featured on Google have new requirements [00:11:33] Pages are dropping and re-appearing in Google’s index [00:15:12] Facebook Ads are aiming at user privacy [00:24:30] 500 errors cause Googlebot to crawl less often

19 Aug 202133min

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] Yelp is Adding Searchable Covid related attributes [00:07:56] Recommendation from Google: Author URLs [00:13:23] Was there an Algorithm Update that Started Friday? Barry thinks it’s possible.  [00:17:44] The Legacy Structure Data Testing tool is gone

11 Aug 202123min

We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what the heck is going on.   [00:07:00] What does JD and Joe see evolving in the digital marketing space, taking in consideration the year and a half we have been through with Covid. [00:09:39] Innovation comes from constraint [00:15:08] JD’s new gig at Osmos and Joe’s new move to run his own shop [00:18:37] Do companies really get the new relationship-marketing strategies? [00:21:52] Client fears on a non-mainstream platform [00:23:36] When the light bulbs go off with a client and a tactic [00:23:36] Any time you can specialize…. [00:26:48] The loss of targeting - privacy laws [00:30:05] The data collection mindset for marketers [00:34:48] Last stop:  Google’s FLoC. What the FLoC is happening?

10 Aug 202144min

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches topics that affect all marketers—not just SEOs. [00:08:05] New version of Google Ads Editor brings Hotel ads and lead form extensions [00:10:36] LinkedIn expanding their creator tools and Learning platform with new acquisition [00:17:10] Wordpress is still a behemoth in market share [00:28:40] Gary Illyes expands on how Universal Search works

4 Aug 202138min

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.  [00:06:54] Google hits us with another spam update [00:12:16] Gary Illyes recommends keeping redirects in place for one year [00:16:20] Google is showing why pages rank to the end user

28 Jul 202129min

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy allows Merchants to show Inventory across Google [00:21:24] New Search Editorial Content Policies for Job Postings are coming soon

21 Jul 202131min

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they’re looking elsewhere, and talk about his experience with Agency Ahead. [00:04:59] Garret’s experience in mining subject matter knowledge from clients to flesh out the Buyer’s Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client’s understanding of their consumer’s content needs [00:11:07] Areas to avoid for first-time clients doing the User Persona / Buyer’s Journey exercise.  [00:20:55] How to know when a client starts looking at other agencies  [00:23:16] What Garrett learned from his 100 episode podcast run in one year.

20 Jul 202129min