EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Mordy joins Erin to go through some of the digital news on episode 402.  We have a special Twitter contest for the best 404 page for our upcoming 404 episode.  It was either that or have an episode you just wouldn’t be able to find, right?  Get it?   [00:04:51] YouTube Creators Outside the US: Tax Withholding Coming from Google? Google is going to be required to withhold taxes for non-US YouTube creators who earn money from US citizens viewing their videos.    [00:09:01]Local Estimated Prices Near You Feature Being Tested by Google In an effort to help users find local pricing information for specific kinds of searching, such as a roof repair job, water heater installation, and so on.   [00:16:20] Search Equity: Will Google Get On Board? It looks like Google is finally democratizing the SERP to help ensure the average business owner can compete in search rankings even lacking SEO expertise or huge resources to put into it.   [00:26:25] Our Twitter Contest announcement for our next episode 404!

16 Mar 202131min

Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO.  Moving away from linear models and departing from transaction-based success goals leads us to understand behavioral modeling.  Micro Conversions map our trail of understanding of how valuable SEO really is now and into the future.    [00:04:27] Kevin Indig’s history [00:07:24] What are the Director Of SEO responsibilities? [00:13:14] Did Shopify get flooded with help requests from new businesses during COVID? [00:15:50] Calculating the ROI on SEO [00:20:32] How are CEOs needing to be adaptable in 2021 towards SEO? [00:24:18] How to set up measuring the true SEO ROI, the Total Addressable Market (TAM) [00:32:58] What needs to be the modern understanding of SEO?

11 Mar 202135min

[00:06:07] Will Google Pass the Cost of Digital Ad Taxes to US Advertisers? Maryland is the first state to pass a tax on digital advertising. In countries such as the UK, Austria, and Turkey, Google has passed those costs to advertisers. Will it do the same in the US? [00:14:48] Search Results are Being Upgraded at Microsoft Bing The five key Bing features being updated include intuitive highlighting of content, integrated visual search, expandable carousels, infographic-like SERPs, and richer results for local queries. [00:21:44] Why Did My Site’s Rich Results Disappear? If a website suddenly loses its rich results on the Google SERP, John Mueller says it might indicate a site-wide quality issue serious enough to make Google not trust the site anymore. [00:27:42] Bonus Article; Google brings Full Coverage news to search results by Barry Schwartz

9 Mar 202135min

Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building.  He also shared his many tips for “website flipping”: finding old domains, making them sparkle and building the value of the site for sale.  Entrepreneurship is the name of the game here today on the EDGE. [00:02:35] Is there Black Hat & White Hat SEO anymore? [00:09:26] What are PBNs?  [00:14:19] How tough is SEO now? [00:17:43] How does the process of buying websites work? [00:22:55] How tough is it to scale? [00:26:09] Where can you buy websites?

5 Mar 202133min

2 Mar 202132min

Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you.  There are stresses and challenges there that are not for the faint of heart.  Is running a digital agency worth it in the long run, especially if it harms your health?  Frank candor is the coin of the realm and Erin and Craig share some common ground on this episode.   [00:08:08] How Craig got into the consultancy space [00:12:22] Employees that leave and compete with you [00:14:41] When is enough, enough? [00:21:17] What do you recommend, pivot from entrepreneur agency ownership to individual consultancy [00:27:58] Know your stuff, or you’ll get laughed off the park [00:30:12] Don’t Drink and SEO - a PSA

26 Feb 202132min

[00:03:22] Site Ranking Smackdown: Wix vs WordPress All other things equal, does one website CMS (content management system) platform have an edge over the other when it comes to local search rankings? Google’s John Mueller weighed in on the topic with ideas and tips. [00:16:47] Core Web Vitals Reporting is Changing for the Better Changes in the Google Search Console often cause panic among SEOs and site owners, but the changes being made to Core Web Vitals reporting for LCP, FID, and CLS look like they should make site owners happy. [00:25:59] What You Can Do with the Associations Feature in GSC There’s a new feature coming to Google Search Console (GSC) called “associations” for linking your GSC account to other Google accounts, such as Google Analytics, YouTube, various Android apps, and so on.

23 Feb 202132min

Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization.  We cover a host of steps to improve Google’s understanding of your brand. Learn about rich site links, twitter and video card and how topical, relevant content makes its way into the Brand SERPs. This is the modern business card and managing the data brings you more into focus for Google and your customers.  You cannot just ignore it.   [00:07:45] Why is the Brand SERP so important? [00:10:04] Google is like a child [00:14:46] Rich Site Links are underestimated [00:19:10] Your Contact page is important in the Brand SERP. [00:21:40] It’s about what is relevant, TODAY. [00:25:13] Stay away from Wikipedia

19 Feb 202147min