EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO reporting with them but it’s got to be the right kind of reporting to be effective. Providing your client with a high-quality and understandable SEO report has become very important when discussing SEO with someone who isn't in the SEO world. This week's EDGE of the Web featured guest Bill Sebald, Managing Partner of Greenlane Marketing, has been creating SEO reports for a wide range of high-profile clients since 2005, and he’s got some incredible insights to share with you. Don't miss the EDGE episode that can help prevent you from digging yourself a hole by providing reports that cannot be understood by your digital marketing clients by getting great advice from Bill!

5 Nov 201950min

Love it or Hate it, Another Major Google Algorithm Change is Coming BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understand context and intent to return better results to users.  Facebook News is Coming The Facebook News feature was created in partnership with the journalism industry. The “Today’s Stories” content will not be auto-selected by FB algorithms. Instead, a dedicated team of journalists will hand-select those stories. Can High Link Velocity Result in a Google Penalty? Are sites penalized if they acquire lots of backlinks quickly? John Mueller says it’s about the quality of the links, not the speed at which they’re acquired. Link velocity is only bad if the links are unnatural.

1 Nov 201915min

Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in a Google-friendly approach to see success. When Adam White, founder, and CEO of SEOJet, want to get SEO results, one of his main go-to strategies is building great backlinks. But unfortunately, far too many digital marketing professionals don’t actually know how to do it right. Luckily, Adam is this week's featured guest on EDGE of the Web episode 330. He is on a mission to help bring new levels of legitimacy to SEO practices, and he wants you to know that YES, you CAN (and must) build awesome, Google-friendly backlinks that will do wonders for your sites. Check out this episode to get EDGEucated and practice digital marketing tactics correctly

31 Okt 201950min

The H1 Debate Continues Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in SERPs.   Transparency Boosts Data Sharing by Consumers When companies are more transparent about how consumer data is used, people are more willing to share their data, to the tune of 73% in 2019 as opposed to only 66% in 2018 according to Accenture Interactive.   New Lead Form Extensions Being Tested by Google Ads Businesses can capture more customer information with a strong special offer that can only be accessed after filling out a lead form, which advertisers can customize.

23 Okt 201911min

When your ultimate goal is to improve your site’s search position, there’s no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for their website but fewer realize that you start chasing SERPs after you conduct an SEO audit.  This week's featured guest is Andy Drinkwater, SEO Consultant and Owner of IQSEO. Andy got involved with SEO work in the early days of the industry. Over the years he has developed an incredibly comprehensive SEO audit process, which is the starting point for figuring out how to boost your site’s search position. Check out episode 329 of EDGE of the Web to watch Erin geek out about SEO with Andy. They review all the SEO tools available and how each tool can help you with specific SEO factors!

22 Okt 20191h 2min

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure to deliver short-term results turn your focus away from developing a long-term content marketing strategy. No one knows more about content marketing than our special guest, Joe Pulizzi, on episode 328 of EDGE of the Web show. Most people know him as the founder of the Content Marketing Institute and Content Marketing World. He’s written and co-written five content marketing books. If you want to create an effective content market strategy for long-term goals tune in to learn from the best, Joe Pulizzi, here on episode 328 on EDGE of the Web!

8 Okt 201945min

NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size of an image preview. An HTML attribute is also available to help with this.By Barry Schwartz  Broad Core Algorithm Update by Google on September 24thGoogle announced ahead of time this broad update would start rolling out on September 24th, which is only the second time Google has much such an announcement ahead of a major update. By Matt Southern Who was Affected by Google’s September Update?It looks like at least one aspect of the update might have been a crackdown on a popular link scheme exploiting a ranking loophole at Google related to 301 redirecting expired links to a website. By: Rodger Montti

3 Okt 201914min

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s also the author of many data-driven SEO research studies and a number of detailed marketing guides. If you want to effectively market a SaaS offering but don’t know where to begin, you can learn how to start with Tim Soulo here on episode 327 on EDGE of the Web!

2 Okt 201958min