EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their work in social media and influencer marketing. Influencer Marketing isn't a topic we've covered in depth on the show so we learned a TON on this episode. Where do you start and how do you find influencers to help promote your brand? Find out this and more today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

24 Jul 20181h 7min

There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to pick her brain on what tactics and strategies she's using for those larger companies. Plus, there are a couple of different instances of when a Facebook Ad campaign is a BAD idea. When should you avoid Facebook Ads? Find out, today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

19 Jul 20181h 4min

While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search and Community, is a huge fan of Quora Ads and we wanted to have him on the show to get a break down of this advertising channel. What are Quora Ads? How do Quora Ads work? What type of results can you get with Quora ads? Get answers to all of your questions on Quora in this episode. Plus - have you tried using Waze Local Ads? We have some great tips and ideas for you to try out Waze Local Ads...All on this episode of EDGE of the Web.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

5 Jul 20181h 4min

Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational barrier. How does this silo mentality start and why is it unhealthy for an agency? How do we prevent silos from appearing again? And with his role at 97th Floor, we wanted to learn more about he brings on new talent and how he keeps education a priority in the organization as it grows. All this and more this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

2 Jul 20181h 5min

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode including: Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences Vertical Video - it works and why you should try it Instagram Stories and IGTV The Differences between YouTube and Facebook in watch time and engagement All these topics and more, this week, on the EDGE!

26 Jun 20181h 3min

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows that there is a predictable science behind achieving success in any creative endeavor. His new book "The Creative Curve: How to Develop the Right Idea at the Right Time" is out on June 12 and with this book, Gannett hopes to overturn the mythology around creative genius. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

11 Jun 201836min

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this episode. Eric Enge is the CEO of Stone Temple Consulting and is a great educator and leader in the SEO community. He has conducted several studies for the SEO industry, including voice search and smart assistants. But he has done lots of work and studies with AMP too. Most of this episode is spent talking about AMP, but we sneak in a few questions about a recent study that Eric did which compared the different smart assistants, which you can read in the links below. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

8 Jun 201850min

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising.  In this episode, we highlight some of the news of the week and then dive deep into conversion optimation. Here are some of the topics we cover: How do you know what to test? Where to start with split testing? What tools should you use for split testing? The biggest mistakes people make in optimization Are image carousels bad for conversions? Join us on this episode as we dive deep into conversion optimization this week on the EDGE!

5 Jun 20181h 4min