How I Built This with Guy Raz

How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays.

Episoder(823)

Advice Line with Steve Ells of Chipotle

Advice Line with Steve Ells of Chipotle

Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded market. Then, Sri from England wonders how to balance commercial and humanitarian interests for her...

9 Apr 42min

Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

A lot of founders spend their lives chasing one big idea.Antonio Swad had two.The first? Migrating chicken wings from the Happy Hour buffet to the center of the plate.The second? Building a pizza busi...

6 Apr 1h 18min

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome stigma and g...

2 Apr 49min

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which s...

30 Mar 1h 13min

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty...

26 Mar 40min

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them.Then Matt O’Hayer came along and asked a question almost nobody in America was asking: ...

23 Mar 1h 8min

Advice Line: What’s Your Value?

Advice Line: What’s Your Value?

In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves.First, Meagan from Vermont questions whether an experi...

19 Mar 37min

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand scrubber ...

16 Mar 1h 29min

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