Marketing School - Digital Marketing and Online Marketing Tips

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn. Time Stamped Show Notes: 00:29 – Today’s topic: What kind of content should you publish on LinkedIn? 00:45 – LinkedIn built up an organic traffic base 00:50 – Benefits of being able to publish on LinkedIn 01:12 – Posts rank on Google 01:29 – Eric syndicates his posts on LinkedIn 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 02:02 – More contact requests results in more business inquiries 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content 03:12 – Add your sites and projects to your LinkedIn profile 04:00 – Metrics on LinkedIn posts 05:06 – Writing specific, tailored content performs the best 05:57 – Google’s duplicate content vs syndicating on LinkedIn 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog 3 Key Points: LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut. Utilize LinkedIn for content–it ranks on Google too! Unique content does better than posting syndicated content. Resources Mentioned: LinkedIn – A social networking service where you can publish content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

11 Okt 201610min

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00:28 – Today’s topic: Where are most people’s marketing efforts wasted? 00:41 – You don’t need a big marketing team 01:24 – Look for contractors 01:36 – Hiring too many full-time people can slow down the process 02:14 – Outsourced doesn’t completely mean overseas 02:49 – You have to be strategic in marketing 03:23 – Don’t over extend yourself 04:12 – Design related elements sometimes waste too much money 05:08 – Don’t dedicate everything to a specific marketing process 05:36 – Budget out how much money and time you want to spend 05:48 – Try things but don’t forget to track! 06:27 – Cyfe 06:41 – Google or Youtube: OKR 07:14 – Track your ROI thru Google Analytics 07:54 – Make sure you’re tracking the right stuff 08:46 – That’s it for today’s episode! 3 Key Points: A big marketing team is not always necessary. Marketing requires strategy—if you don’t have strategy, don’t start marketing. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data. Resources Mentioned: ProBlogger & Upwork – Where you can hire writers Cyfe – Where you can create different dashboards Google Analytics – Where you can track your ROI Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Okt 201612min

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the people you should follow, and the tools you can use to amplify your reach. Time Stamped Show Notes: 00:28 – Today’s topic: How to start a podcast 01:05 – Pat Flynn’s guide to start a podcast 01:20 – John Lee Dumas’ posts and podcast series 01:41 – Libsyn 02:19 – People normally link out to iTunes and android 02:43 – Create a website where people can listen online 03:08 – Smart Passive Podcast Player 03:40 – Figure out your own process 04:11 – iTunes will give you an initial bump at first 04:25 – Be consistent! 04:46 – Have the right keywords in your podcast title 05:01 – Make sure your title is attractive 05:18 – In the start, it’s all about listens and reviews 05:40 – Have an intro and outro 06:02 – Do episodes in batches 06:38 – Make it easy 07:21 – Podcast Motor 08:00 – Create an appealing cover image for your podcast 09:18 – That’s it for today’s episode! 3 Key Points: Read and listen to other blogs and podcasts to know more. Not all audiences have apple or android devices. Make your podcast available online. Consistency is key for building compounding content. Resources Mentioned: Libsyn – Podcast hosting that Eric and Neil uses Smart Passive Podcast Player – Player where you can put and play all your episodes iTunes – An outlet where you can upload your podcast Podcast Motor – Where you can have show notes done Pat Flynn - guide to start a podcast John Lee Dumas’ - podcast series Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Okt 201612min

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today’s topic: What is churn and how to reduce it? 00:35 – Churn is a metric number 00:42 – Churn = customers you are losing per month divided by all your customers 00:55 – Neil’s experience with churn 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn 02:14 – Churn of 2% or under is acceptable 02:38 – It’s difficult to scale a business with 5% churn 03:10 – Conduct a survey to your audience to know what’s wrong 03:35 – Neil’s tactics to reduce churn 03:50 – Yearly subscriptions 04:41 – Put invoices on the dashboard 05:11 – Find out what people love about your product 06:17 – Figure out what metrics are important to you or to the users 06:28 – Qualaroo and Google Analytics 07:14 – One Key Metric 07:31 – Dunning 07:41 – Churn Buster 07:58 – Use Visa and Master Card updater 08:39 – Pausing or stopping a subscription and restarting again 09:18 – That’s it for today’s episode! 3 Key Points: Remember to ask your customers for their feedback. Know what people love about your product or service. Know what metrics are important for your business. Resources Mentioned: Qualaroo and Google Analytics – Tools you can use to identify your metrics One Key Metric – Josh Elman’s post Churn Buster – Tool you can use to limit dunning Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Okt 201612min

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business.  Time Stamped Show Notes: 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features 01:13 – Third party authentication 01:42 – Signup is just one click away 01:45 – See your conversion rates go up 20-30% 01:52 – Hire a paid developer in Upwork to do it 02:02 – Gmail Advertising 02:46 – Creating funnels 05:13 – Orabrush’s example 05:59 – Google up marketing funnel 06:10 – Facebook Video 07:21 – Advanced email segmentation 08:32 – Sending the rights emails on the right time 08:48 – YouTube Advertising 09:00 – Add a call to action on the banner 09:39 – That’s it for today’s episode! 3 Key Points: Try new opportunities –they won’t hurt! Create funnels to generate sales. If you’re smart enough to see the bandwagon, hop on! Resources Mentioned: LinkedIn – A social media platform where you can follow and connect with professionals. Upwork – A platform where you can hire freelancers. Gmail Advertising – Interactive ads at the top of people’s inboxes. Facebook Video – Put up video ads on Facebook. YouTube Advertising – Video ads show what you have to offer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Okt 201613min

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder. Time Stamped Show Notes: 00:28 – Today’s topic: Who should your first marketing hire be? 00:50 – Hire an executive assistant 01:26 – If you understand marketing within your organization, hire someone who compliments you 02:10 – Don’t hire someone with the same skill sets as you have 02:22 – You want people who are self sufficient 02:34 – Why you should not hire a big person 03:28 – You need a person that can evolve into a growth hacker 04:00 – In interviews, ask what applicants would do differently 04:24 – Hire someone tactical 05::26 – Your job as CEO is to hire people who are smarter than you 06:06 – It’s very hard to find great marketers 06:19 – Put people through a trial period 06:57 – Referrals is number one 07:11 – Forced Hiring Growth Everywhere 07:51 – Pay a smaller salary and pay a portion as a bonus 08:26 – That’s it for today’s episode! 3 Key Points: Hire people who are smarter than you. Don’t hire “big people” if you’re still starting. Paying a smaller salary with bonuses will make your marketer work harder. Resources Mentioned: Forced Hiring Growth Everywhere – Use this tactic to laser target marketers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

6 Okt 201612min

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: 00:28 – Today’s topic: How to Do Effective Keyword Research 00:52 – Eric recommends Google Keyword Finder 01:22 – Neil uses Ahrefs 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings 03:15 – Create better content using Brian Dean’s Skyscraper Technique 03:32 – Optimize title tags 03:49 – Ahrefs added new features 03:52 – Content gap analysis 04:16 – Two free tools: Ubersuggest and Google Trends 05:15 – Don’t over analyze with keywords 05:29 – Traffic doesn’t come from just one keyword 05:55 – Neil and Eric are heavy on blogging 06:48 – Don’t just think about the keyword, think about the content you should be writing 07:01 – Quora 07:11 – Twitter 07:17 – The importance of long-tail keywords 08:05 – That’s it for today’s episode! 3 Key Points: Creating better content will help you rank. It’s easy to over analyze keywords. Great keywords—even long-tail keywords—aren’t going to be a cure-all. Resources Mentioned: Google Keyword Finder – Online tool for keyword research Eric recommends Ahrefs – What Neil uses for his keyword research Brian Dean’s Skyscraper Technique – Guide for better content creation Ubersuggest – Tool that shows different permutations for analysis Google Trends – See keywords that trend up and down Quora – Tool where you can look up questions that can be used to base your blog post Twitter – Search for questions people are talking about in the space Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Okt 201611min

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself. Time Stamped Show Notes: 00:28 – Today’s topic: Should you attend marketing conferences? 00:35 – it depends on what you want to learn 00:43 – Big vs small marketing conferences 01:04 – Neil attends marketing conferences for networking 01:58 – Eric loves conferences for the people he gets to meet 02:06 – Eric’s experience at the Traffic and Conversion Conference 02:58 – Google “How to Throw Mastermind Dinners” 03:54 – Finding the right people to extend long-term friendship to 04:00 – Neil hates conference “sessions” 04:17 – Sessions vs Blog Posts 04:33 – Don’t attend conferences for the sessions 05:30 – “When you’re talking to people, it’s not about what you’re trying to accomplish. It’s about them.” 05:58 – Go to marketing conferences and set the right expectations for yourself 06:20 – Do mastermind dinners by group 06:31 – Conference pass vs Expo pass 07:07 – The mastermind meetings are more valuable than the conference 07:19 – Read: Never Eat Alone 07:35 – That’s it for today’s episode! 3 Key Points: Attend marketing conferences for the networking opportunities. Set right and reasonable expectations for conferences. Don’t invite people for one on one meetings because they probably won’t show up. Create group events instead. Resources Mentioned: Never Eat Alone – Book Eric recommends to read Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Okt 201611min