Ten Questions I Want to Ask You
This is your intervention and David has some tough questions about the important decisions you should be making to manage and grow your creative firm. LINKS "The Four Types of Employees at Your Firm...
7 Jun 202332min
Qualities of the World's Best Project Managers
David feels like project managers get a bad rap and has tried to raise their profile within creative firms. So he's gathered a list of traits from the best project managers he's met in the hundreds of...
24 Mai 202329min
CRM and the Mistakes to Avoid
A lot has changed since Blair wrote his article about seven mistakes he sees creative firms make with CRM years ago, and David wants to know why Excel isn't a good tool for managing sales leads.
10 Mai 202327min
Why We Suck at Negotiating
Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.
26 Apr 202332min
Developing a Client Conflict Strategy
David addresses how vertically positioned agencies can manage a client roster containing multiple companies who are competitors with each other.
12 Apr 202317min
Inbound, Outbound, and In Between
Blair has been getting too much spam lately and sees an opportunity with warm leads that lies between inbound and outbound marketing which is not being mined well among the creative firms. Links "In...
29 Mar 202324min
The Perils of "Good/Better/Best" Pricing
Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered. Read the episode ...
15 Mar 202327min
Reverse Trojan Horse Syndrome
Blair is confused by David's mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying...
1 Mar 202331min
