Working With a Maverick
When it comes to qualifications for ideal clients, David doesn't hear anyone talking about how agencies can benefit when the person across the table is someone who presses boundaries and ethically ski...
27 Mar 202423min
The Dichotomy of the Expert Salesperson
As Blair is finishing his new book that drops later this year, he comes to the realization that pretty much everything he does comes down to the fundamental issue that experts think they need to show ...
13 Mar 202423min
Maximizing Pro Bono Opportunities
While discussing eight ways creative firms can do pro bono work better based on an article David wrote recently, both he and Blair discover a couple new profound insights together. LINKS "Maximizing...
28 Feb 202419min
Attending the Way
Blair recognizes how a Confucius quote is really bad business advice, but is still moved by how a highly principled creative firm in New Zealand continues to thrive by prioritizing their creative prac...
14 Feb 202421min
A 7-part Theory of Principal Compensation
David frequently gets hired to help resolve issues at firms between multiple principles when it comes to who does what and how much each should get paid, so he's come up with a 7-point framework he ca...
31 Jan 202423min
The Time Value of Knowledge
David interviews Blair about his recent article in which he takes a lesson from investing with compound interest to understand the increasing returns we can receive from our relentless pursuit of know...
17 Jan 202429min
Revisiting Remote Work
David looks at the current data and weighs all the pros and cons of continuing to have staff who work from home in our post-pandemic economy, which makes Blair wonder if he would even survive if he wa...
3 Jan 202427min
Ditch the (Sales) Script
Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone f...
20 Des 202324min
