#280: Hackers Spent $3k Of My Money Promoting Elderly Women's Bras, And Here's What I Learned | Cyber Security Basics
And on September 29th, someone played dirty and swiped access to my ads account. 19 days, folks. Nineteen. That's how long I was locked out, twiddling my thumbs while some hacker ran ads for elderly w...
31 Okt 202327min
#279: Mastering The Art Of Self-Promotion | The Lead Generation Series
Raise your hand if you suck at self-promotion... 🙋🏻♂️ 🙋🏼 🙋🏿♂️ 🙋🏻♀️🙋🏽♀️ (←that's probably you.) Sadly, self-promotion is where most freelancers hit a wall. It's one thing to create an ama...
24 Okt 202331min
#278: The 4 Types of Lead Magnets That Actually Work | The Lead Generation Series
Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet. Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we al...
17 Okt 202332min
#277: The Secret to Consistent Clients | The Lead Generation Series
Listen, I've heard it a hundred times, and I bet you have, too... "If you're good enough, you can just wait for clients to come to you." They say. "Word of mouth is all you need." They say. But here's...
10 Okt 202332min
#276: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken
How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. No...
3 Okt 202345min
#275: Time Management For Freelancers | Back To Basics
Hey, you... The one out there juggling a thousand tasks, feeling overwhelmed by how much needs to be done, all while trying to meet client expectations — let's chat. You've probably heard a topic as m...
26 Sep 202315min
#274: Dare To Suck | Why You Make More Money When You're Bad At Things
Have you ever taken a pause and really thought about the significance of being willing to “suck” at something? We creatives often find ourselves cocooned in this small world of what we're already good...
19 Sep 202324min
#273: Why Freelancers Are Vulnerable To "The Inbred Business Trap" (And What That Means For You)
We often look up to the biggest names in our field and think, "Wow, I want to be just like them", but we rarely consider the consequences. While it can be great to take inspiration from others, it can...
12 Sep 202326min
