Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch
In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and ...
20 Apr 20min
Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events
In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outr...
13 Apr 10min
Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble
Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Joobl...
26 Mar 18min
Episode 305: Announcing The People Business Growth Summit!
Announcing the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets ava...
13 Mar 13min
Episode 304: Growing An HR Consultancy for Small Businesses & Startups - with Val Esway
In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Val Esway, founder of Work with Val, talk about the challenges of hiring, compliance, and employee ma...
24 Feb 18min
Episode 303: Growing A Soft Skills Assessment Platform For High-Volume Hiring – with Stephane Rivard from HiringBranch
When companies use realistic job simulations, they can finally see beyond CVs and surface true talent, regardless of background. Removing bias from recruitment isn’t theoretical; it’s achievable. Grou...
16 Feb 15min
Episode 302: Growing A Remote Candidate Sourcing & Assessment Platform - Flatworld
Hiring for remote roles sounds easy in theory. In reality? It’s noisy, rushed, and increasingly flooded with AI-generated applications. That’s why I enjoyed learning about Isidora Mayer, CEO of FlatWo...
5 Feb 23min
Episode 301: Growing An Employee Lifestyle Benefits Platform - Fringe
Employee benefits aren’t about money. They’re about how people feel. When leaders offer personalized perks, employees feel seen, valued, and more connected to the company. Genuine care in culture beat...
20 Jan 25min
