a16z Live

What makes a category? [0:37]The leading indicator? Everyone thinks you're crazy. [5:36]Can you create a category whole cloth? [7:02]How to create a category [12:05]The best category creation CEOs are product marketers [15:55]Category creation tactics: certification programs [18:54]Category creation tactics: persona-based storytelling [22:17]Is there a repeatable way to make a category? [25:35]The role of the CTO and product teams in creating the message [29:22]How do you structure product marketing? [45:16]This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.

16 Jul 202149min

SPEAKERS (in order they are heard in the episode):Shannon Kelly, a16zConnie Chan, a16zBrandon Chu, VP Product and GM  of Platform, ShopifyD'Arcy Coolican, a16zNait Jones, a16zJess Lee, Cofounder and CEO, Modern CitizenImran Khan, Co-founder and CEO, VerishopThis is an excerpt from the a16z Clubhouse show People Behind the Product. To catch full episodes of the show, follow the a16z Club on Clubhouse.

14 Jul 202119min

The origins of growth hacking [1:20]Brand building vs. growth hacking? [13:58]Where does growth fit into the organization?  [31:06]The cold start problem: growth hacking from 0 to 1 [36:47]What can't be measured? [47:53]How do you test and validate new channels? [51:38] Do growth hacks always work, or at some point does it come down to product? [54:55]How do you allocate budget? [1:00:27]For the latest a16z conversations on Clubhouse, follow the a16z Club.

23 Jun 20211h 5min

Why  Future with Marc Andreessen, Margit Wennmachers, and Sonal Chokshi [2:20]The New Creator Economy with Joost van Dreunen, Wes Kao, Cuy Sheffield, Chris Lyons, Lauren Murrow, and Zoran Basich [17:58]Bubbles, Speculation, and Innovation with Byrne Hobart, Jamie Catherwood, and Zoran Basich [35:38]Work Models & Measures for the Information Age with  Rajiv Ayyangar, Nicole Forsgren, and Das Rush [51:20]The Power of Subtracting, Adding, and AI in Bio with Leidy Klotz, Vijay Pande, and Lauren Richardson [1:05:11]***Visit future.a16z.com for additional content on these topics and more. Follow the a16z Club on Clubhouse to join conversations with tech founders, builders, and leaders live and in-full.

22 Jun 20211h 19min

What was the biggest surprise from the past 15 months of remote work? [5:24]How do you handle conflict and build trust? [10:09]What's the role of offsites? [15:45]Should you adjust compensation for different geographies? [24:02]How do you measure productivity? [34:10]What is the impact of remote work on retention and turnover? [49:17]How do startups built on decentralized  platforms (e.g., Ethereum) function? [53:36]Is this the beginning of the end for Silicon Valley? [56:07]For the latest a16z conversations on Clubhouse, follow the a16z Club.

18 Jun 20211h 4min

This podcast is an excerpt. Follow the a16z Club to join conversations with tech founders, builders, and leaders live and in-full.In this episode: The abandoned M&A with Visa [3:47]Communicating to employees around the M&A [8:29]Plaid's near death experiences in the early days [12:41]The fintech trends that made Plaid possible [17:29]What is a bank now? [26:54]Fintech and new revenue models [29:20]Plaid's role in the creator economy [35:21]What is a neobank? [37:30]

18 Jun 202140min

In what ways is digital health for complex care under or overrated? [4:04]Are digital health solutions better suited to tackling clinical or non-clinical needs for complex care? [17:32]The challenge of the physician's inbox [27:55]Have we meaningfully moved the needle on complex digital care? If so, where? [32:08]Should we focus on applying basic tech to easy optimization and automation problems or advanced tech to more complex problems? [41:48] It's Time to Heal, Mondays at 5pm PT on Clubhouse. Join the a16z bio team — Jorge Conde, Vineeta Agarwala, Julie Yoo, and Vijay Pande — plus special guests as they explore all the ways that biology is technology.

17 Jun 20211h 9min

Decentralized autonomous organizations, or DAOs, are one of the hottest topics in crypto and tech right now. But what exactly are they? Why do they matter? And what new modes of governance, ownership, and creation do they make possible?

15 Jun 20211h 34min