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Goodby Silverstein & Partners founder Jeff Goodby talks about his tequila importing business—a small-batch, high-end liquor aged for 5 years in three kinds of barrels. “It makes you do your other job better to have things on the side, whether it’s fishing or painting or playing soccer or whatever you take seriously,” he says. He also chooses the best vandals throughout history, recommends alarming audio books and takes a milk-based pop quiz.

15 Mai 201936min

Jason Sperling, SVP, chief, creative development at RPA, talks about his affinity for graphic novels, comic books and trade paperbacks. In advertising “these days, there’s absolutely no shame in saying, ‘I love Star Wars, I love Battlestar Galactica,’” he says. “And of course, comic books—in some ways they’re saving cinema.” He also recommends science fiction titles, picks a superpower and tells a story about his first meeting with Gerry Graf.

8 Mai 201934min

Noble People CEO Greg March talks about his nascent collection of pinball machines—an homage of sorts to his father’s love of watches. “There is no less impermanent business than advertising,” March says. "I guess to have a hobby that is tactile and physical, but also incorporates art and storytelling all at the same time, it touched a lot of buttons for me.” He also weighs in on screen time for his kids, too much cheese, and the dangers of reckless entrepreneurship.

1 Mai 201927min

Mekanism president and CEO Jason Harris talks about sparring in the boxing ring—for charity at first—which evolved into his preferred workout after a long day at the office. “It was terrifying. You don’t really know until you go in there for your first sparring match how you’re going to take a punch,” Harris says. “And then you kind of get into it, and you enjoy getting hit after a while, which is a really weird thing to say.” He also weighs in on growing up near Washington, D.C., what it was like knowing he wanted to be in advertising from a young age and why David Bowie is the greatest musician of all time.

24 Apr 201930min

Virtue CCO Cameron Farrelly talks about the obsessive need to curate—some might say hoard—items that strike his fancy. Collecting “vinyl is like having a hobby that doesn’t have a finish. It’s going to torment you, because you’re never going to master that hobby, so you will never be complete,” he says. He also weighs in on his own virtues, creativity as an obsessive tendency and the recursive cultural critique of “The Truman Show.”

17 Apr 201934min

Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she’s improved upon it. “In a way, when I take care of my skin, it’s a connection to my grandmother,” she says. She also weighs in on her ideal breakfast, what to do with your privilege and the enduring legacy of New Edition.

10 Apr 201933min

Pete Favat talks about building useful things from scrap and renovating his home on “This Old House.” The C-suite leaves less time to get his hands dirty on the job, he says. “You’re using your brain, which is good, but there’s no physical gratification at all. We weren’t put on this earth to just bang keys on a keyboard.” So he creates on his own time, putting together whatever strikes his fancy: a dog sled, a chandelier, a garden.

3 Apr 201928min

Joan Creative CCO Jaime Robinson keeps both a spinning wheel and a loom in her closet so she can spin yarn and knit blankets and sweaters, “like the lady in Rumpelstiltskin.” She also reveals her favorite Joan and goes deep on the allure of “Russian Doll” and her childhood memories of the Sears Wish Book.

2 Apr 201933min