Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Episoder(393)

How Philips reorganized its 3,000 global marketers

How Philips reorganized its 3,000 global marketers

Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, d...

18 Jan 202323min

How Canada Goose is working with influencers and emphasizing sustainability

How Canada Goose is working with influencers and emphasizing sustainability

Penny Brook, chief marketing and experience officer, talks about branding with purpose

11 Jan 202320min

How Levi's is tapping into trends for both Gen Z shoppers and older brand loyalists

How Levi's is tapping into trends for both Gen Z shoppers and older brand loyalists

CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse

4 Jan 202319min

Liquor marketing secrets from the creator of Hendrick's Gin

Liquor marketing secrets from the creator of Hendrick's Gin

Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.

14 Des 202222min

How Clorox manages through turmoil and still has fun

How Clorox manages through turmoil and still has fun

Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.

7 Des 202226min

Inside DoorDash's in-house creative studio

Inside DoorDash's in-house creative studio

Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.

30 Nov 202219min

Purpose Marketing Hits and Misses Vol. 3

Purpose Marketing Hits and Misses Vol. 3

Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.

16 Nov 202217min

Inside advertising's family affair

Inside advertising's family affair

Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.

9 Nov 202226min

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