Kroger Precision Marketing on the future of retail media
Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel
27 Apr 202221min
Dick's Sporting Goods on the need for physical stores and how the chain is considering the metaverse
CMO Ed Plummer talks about a recent e-commerce campaign with Charles Barkley, women's sports integrations and what marketing lies ahead.
20 Apr 202218min
Chewy's new CMO on having pets as customers and building brand growth
Mark Eamer, formerly with Amazon, is now driving brand consistency at online pet retailer Chewy
13 Apr 202219min
Now pitching for the Mets: Andy Goldberg
The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms
6 Apr 202220min
Miller Lite's marketing moves
Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural...
30 Mar 202221min
Orangetheory's Chief Brand Officer on collaborating with Steve Aoki and other marketing strategies
Chief Brand Officer Kevin Keith discusses the fitness chain's upcoming classes with music curated by DJ Steve Aoki, its "More Life" marketing campaign, competition and more.
23 Mar 202220min
How 'collective convergence' drives food trends—and why that matters
In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promoti...
16 Mar 202220min
How Square is positioning brands for a post-COVID world
CMO Lauren Weinberg talks about Square's marketing, expanding overseas and the new Block parent name
9 Mar 202219min
