Ad Age Marketer's Brief

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Episoder(389)

Cannabis marketing

Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.

9 Apr 201929min

Navigating the ad law minefield

Ad lawyer Linda Goldstein joins us to discuss the rise in false advertising lawsuits and what brands do to avoid trouble. We will also talk about legal pitfalls in the subscription-based marketing bus...

27 Mar 201929min

Marketer's Brief: Electrify America

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...

25 Mar 201929min

Marketer's Brief: Bob Lachky

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...

25 Mar 201927min

Marketer's Brief: Kraft Heinz

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...

25 Mar 201924min