The only measure that matters to clients
If you want to serve your clients you have to do more than the transaction. It is critical to establish upfront the agreement of how success will be measured.You want clients who can measure. This way...
7 Nov 202112min
Writing to the dreams and desires of clients
If you want to increase conversion rates then you must connect with the outcomes and desires of buyers. Today’s podcast is going to share insights on how to have more emotional and connective copy.Bec...
30 Okt 202113min
How did Ted Nicholas get copywriting clients?
Are you struggling to get copyrighted quite clients? There are simple ways to find and attract paying copywriting clients.Some of the best ways to get copyrighted clients have been around for centurie...
24 Okt 202112min
Transform your copy writing opportunity
If all you’re doing is copywriting, then you’re missing out on the larger marketing opportunity. Today we talk about the shift from copywriter to marketer.Whether you’re a freelance copywriter or empl...
8 Sep 202111min
Why I bother with Podcasts
If you’ve ever done a podcast you may realize it gets thrown into a sea of thousands of other podcasts. You don’t have thousands of listeners, you don’t even get many leads.But the reasons I podcast a...
7 Sep 202116min
Going beyond CONTENT clusters in SEO
Content clusters are all the rage in search engine optimization. They promised to organize your website with an internal linking method that boost search performance.Nothing about constant clusters is...
30 Aug 202112min
An unusual editing methodology
Use this unusual editing methodology to create more sales and profits from every word you write. Get more reader engagement, a higher level of persuasion, and write faster.In today’s episode we cover ...
23 Aug 202118min
Winning at the media circus
There is no guarantee today that your audience can find you reliably. With so much distracting content your best visitors or going to lose track of who you are.You cannot rely on search engines or soc...
23 Aug 202122min
