How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte
In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at Tecovas, about scaling a heritage brand without losing authenticity. David explains how the bra...
7 Apr 17min
How CorePower Yoga Turned Fitness Into a Movement with Sarah Choi
In this episode of Adspeak by ADWEEK, host Alison Weisbrott, Executive Editor at ADWEEK, speaks with Sarah Choi, Chief Marketing and Commercial Officer at CorePower Yoga. Sarah shares how CorePower Yo...
31 Mar 18min
The Authenticity Playbook in Personal Branding: Featuring Mina Park & Alyson Stoner
In this episode of Adspeak by ADWEEK, Mina Park, CEO and co-founder of Crispy Chicken Social Media Agency, and Alyson Stoner, Founder and CEO at Movement Genius, explore how celebrities can balance au...
24 Mar 27min
Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson
In this episode of Adspeak by ADWEEK, host Alison Weissbrot speaks with Tim Clark, EVP and Chief Brand Officer at NASCAR, and Jimmie Johnson, seven-time champion, about how NASCAR is reinventing itsel...
17 Mar 26min
Jeff Greenspoon of Kantar on Brand Power
This week on Adspeak by ADWEEK, host Will Lee speaks with Jeff Greenspoon, CEO of The Americas at Kantar, on the sidelines of BrandWeek, about why brand tension fuels growth. From meaningfulness versu...
10 Mar 23min
The Trust Advantage in a Misinformation Era: Dr. Sanjay Gupta
In this episode of Adspeak by ADWEEK, recorded live at Brandweek, Dr. Sanjay Gupta sits down with Brianna Burtman to explore how trusted communication becomes a competitive advantage. Gupta reflects o...
5 Mar 22min
Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth
This week on Adspeak by ADWEEK, host Rebecca Stewart speaks with Netflix CMO Marian Lee about building culture-first marketing that fuels fandom and organic conversation. From flexible campaign planni...
24 Feb 28min
How Atlanta Became a Marketing, Music, and Sports Powerhouse
In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, Co-founder and Executive Chairman of Ares Management Corporation, and Chris "Ludacris" Bridges, a Grammy-Winning Artist...
17 Feb 24min
