Keeping up with Cannabis Advertising (with Sam Hollander)
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to share what he's learned building an advertising framework for the largest digital retail and digital marketing company in cannabis. Listen in to learn why education should be a priority for cannabis marketers, what first steps marketers should take before launching a campaign, which consumer profiles they should pay attention to, and more.
23 Feb 202240min
Finding Mentorship in AdTech (with Matt Barash)
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In this episode, he chats with host Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.
26 Jan 202254min
How to Thrive as a Programmatic Consultant
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.
20 Des 202141min
Creating Inclusive Workplaces (with Corean Canty)
The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO of talent platform We Are Rosie about the current talent landscape and what organizations must bring to the table to best appeal to sought-after professionals.
15 Sep 202136min
Test Cookieless Targeting...Now! (with Angelina Eng)
Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in 2021. Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
28 Jun 202143min
How to Lead a Digital Agency (with Mitch Joel)
Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his experience building, running and selling agency Twist Image (to WPP). Joel shares his thoughts on meeting client expectations, managing talent, assessing revenue models, and more.
28 Mai 202150min
How to Pitch Digital Innovation (with Walter Geer III)
The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting authentically with his growing social media following.
29 Apr 202137min
Considering Cookie Loss & Privacy Law (with Pedro Pavon)
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, Data Policy, and Advertising at Facebook, it's a daily challenge. In this episode, Pavon shares his views on consumer privacy laws and how advertisers must plan for a cookieless future.
30 Mar 202140min