App Life Podcast - Grow Your App Business

When we just got started with email marketing, we didn't know what we were doing. Blasting out 150,000 emails to an unsegmented audience was just one of our early mistakes. This episode is all about o...

13 Des 202018min

Last week was Black Friday! We run our first campaign ever using landing pages, ads and email promotion. It was a big success thanks to the joint effort of many people: marketing team, developers, POs...

6 Des 202015min

In today's episode we talk about our favorite books, which include fiction and non-fiction. We cover - Our yearly reading goals - Goodreads, our favorite book platform - Eric Ries - The Lean Startup -...

29 Nov 202018min

Let's talk about increasing your downloads! This week, we share 5 free tactics to increase your downloads: We share - How we utilized Facebook Groups to drive early downloads - Apps Gone Free strategy...

22 Nov 202017min

Customer support is a very important part of our business. Today, we do a deep dive into our customer support process. We'll cover: - How we did customer support when just starting out - How we transi...

15 Nov 202020min

In this episode, we lay out our strategy that we use to get backlinks for our apps and websites. Backlinks are an important factor to rank your site on Google. Specifically, we cover... - Why do we wa...

8 Nov 202027min

In this episode, we share our top 5 tools for testing our mobile apps. Discover how we use 1. AWS Device Farm: Amazing tool for uploading your apps to one of 100s of real devices and simulators. It le...

1 Nov 202014min

Today we talk about KPIs (Key Performance Indicators). At Simya, we have half-yearly meetings with all employees where we review past KPIs and set new ones. KPIs are for tracking performance but also ...

25 Okt 202015min