App Marketing by App Masters

Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues. Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.

29 Nov 201833min

You're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/IBvjv-jMzjo

27 Nov 20186min

Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features. Jegor Ivanov is the Product Manager, Growth at Jodel.

26 Nov 201837min

Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/yDG2uDzfJo4

23 Nov 20185min

Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer.

22 Nov 201816min

Kevin Wolstenholme is the founder of ​RisingHigh Studio​ and ​RisingHigh Academy​. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/CRL8hBrf-Xo

20 Nov 20189min

Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns. Todor Madzharov is Head of Marketing at JOB TODAY.

19 Nov 201835min

Eric Owens is the owner and co-founder of ​APPBusinessBrokers.com​. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ai_GoMYrGu0

16 Nov 20187min