677: Growing a Niche Dating App with Noa Gutterman
Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Noa Gutterman is Head of Growth at HER Social App.
27 Aug 201836min
How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy
Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/o3bR2F74vvw
24 Aug 20186min
676: 3 Simple Things That Always Improve Conversions with Barron Caster
Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Barron Caster is the Director of Growth at Rev.
23 Aug 201836min
How to Select Your Soft Launch Countries
Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/BSFYbFwNrNo
22 Aug 20185min
675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin
Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.
20 Aug 201841min
How to A/B Test Screenshots on iOS
You're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mjHi_x1aj9Q
17 Aug 201810min
674: How to Launch a New Social Network with Virgil Moore
Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Virgil Moore is the founder of Social Mongo.
16 Aug 20188min
How to Sell App Store Optimization to a Skeptic
Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/uuHE4yNjJuM
14 Aug 20189min
