App Marketing by App Masters

How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads 12:02 - What channels should you use for online traffic 14:15 - How to use Pinterest to drive traffic 15:34 - Blinkist Example 16:10 - Should we use different ad creatives 21:17 - Fabulous online onboarding flow 27:06 - Should you use Spanish in screenshots in Spanish Mexico 30:51 - How to convert paid content sign ups into subscriptions 37:41 - White Noise and Lullaby Lounge App Audit 51:35 - Can you provide sample of an app that lowered their price successfully? 54:52 - Who's Up?! App Audit 1:00:07 - Is it better to start with a higher or lower price? Connect with Thomas: https://www.linkedin.com/in/thomasbcn/ https://madv.substack.com/ You can watch this video: https://youtu.be/GLGI3roxjyQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

25 Okt 20211h 6min

Today's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO. Topics Covered: - Why she decide to sell - key lessons - Her #1 tip to weed out unlikely buyers - How she calculated her "number" - How do she comes up with simple app names that are also great for ASO - Her #1 tip to grow downloads as a new app - Why she decided to stay solo instead of building a team Jenny Talavera is the Founder and Chief Creator at Treebetty LLC. Show Mentions - RevenueCat SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

21 Okt 202129min

Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://appmasters.com/storyly You can watch this video: https://youtu.be/-hdkHpDmYJk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Okt 202111min

Discover the growth hacks to accelerate your app business growth. Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps. In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns. Connect with Michael: https://angleconnect.com/ Topic Covered: 02:20 - Michael's ASA Framework 04:54 - ASA Search Tab Placement 09:01 - What's the ideal CPT for discovery campaigns 12:48 - Do you use the CPA goal with ASA 18:50 - Apple Search Ads attribution 19:01 - How to use just Apple AdServices for attribution 26:33 - A hack to see low volume keywords from your discovery campaign 29:34 - Blade Match App audit & ASA strategy 41:32 - Negative keyword management 48:48 - SAFE4R App audit 01:20:42 - A trick to increase your ad revenue You can watch this video: https://youtu.be/h50QibnHgTE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

18 Okt 20211h 7min

Today's guests are founders of Vidlet, a powerful digital platform and expert professional services for conducting remote qualitative & hybrid research, around the globe, using smartphone video. They talk about selling their previous business, why it's important to use your own product, and how do you get valuable customer feedback. Doreen Lorenzo and Patricia Roller are the Co-Founders of Vidlet. Show Mentions - Fav app: Dark Sky - Fav app: Calm SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

14 Okt 202139min

All the tips and strategies you need to know so you don't waste money developing app features that NEVER get used. Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web. Topics covered: 03:45 - How to build an app fast 05:38 - How to build the right features in the beginning 06:47 - Using Typeform for customer research 07:30 - How to find your early customers for feedback 10:01 - How Austin got started his company 11:13 - How he found his first freelancing clients 11:40 - How to post in FB groups and Reddit subreddits organically 14:39 - Any tips on making app promo videos 20:33 - Stark App Audit 29:14 - What is the #1 app development pitfall? (starting too big) 31:46 - What is Austin's tech stack? 32:47 - What if the client's app idea is not that great, do you tell the client? 39:18 - Supgro App Audit 51:05 - Is it worth publishing on the Amazon app store? 51:42 - Top Firebase features 53:28 - Is it worth to have an MMP after iOS 14 Listen to my episode on their podcast: https://www.strides.dev/podcast/marketing-and-growth-hacks-with-steve-young-app-masters You can watch this video: https://youtu.be/GLtBIw36FUM Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

11 Okt 20211h 1min

Today's guest owns and runs 7 different companies including a software development company, Paladin. You will discover how to gain proof of concept and build an MVP before spending a dime in product development. Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledge as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” He’s also the founder of Publisher Rocket, a book marketing software, and Atticus.io, a book writing and formatting software. Topics covered: - How he first started - How to market before building the product - How to get outside traffic (including his favorite tips) - Why he decided to build a Progressive Web App - Partnership tips that led him to running 7 different companies Dave Chesson is the Founder at Kindlepreneur.com and Co-Founder at Atticus.io Show Mentions - Paladin - Front SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

7 Okt 202138min

How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page? Which onboarding flow do you think increased conversions by 234%? Thanks to Bart for running this test! https://apps.apple.com/app/resume-builder-resume-creator/id1236582597 You can watch this video: https://youtu.be/UFdzpMEDAyE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

6 Okt 20217min