App Marketing by App Masters

Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

11 Feb 202027min

Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Rebecca Nackson is the Founder at Notable.

4 Feb 202043min

Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is the Vice President, Growth at IMVU.

28 Jan 202037min

Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster. Mike Orakpo is the Founder at Athlete Connect.

23 Jan 202012min

Here is a sales call hack that will help you sell more, get more clients and make you more effective. This is my exact sales strategy that many people have copied and you can too. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0BfzlZG8MuQ

15 Jan 20206min

Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company. Ian Morris is the CEO and Co-founder of Likewise.

14 Jan 202034min

In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago. Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.

12 Jan 20207min

In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.

8 Jan 20206min