Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp
Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space. This is why I was particularly excited to chat with Natasha ...
29 Jul 202444min
Interview: How Booking 85% Of Your Yearly Clients In Just 3 Months Feels With Hunter Ruthven
In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven. Hunter is a former business journalist who created and led a number of B2B media titles designed to su...
22 Jul 202459min
Reducing Pressure on New Business
In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that are contributing to some businesses doing well ri...
16 Jul 20249min
The LinkedIn Code for Creative Agencies
In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We ...
10 Jul 202427min
Avoid Niching Yourself Into A Corner
In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawi...
24 Jun 202419min
What Actually Goes into A Bespoke New Business Strategy
In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, explor...
18 Jun 202428min
The Four Parts Of Winning And Keeping Your Ideal Client’s Attention
In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial...
3 Jun 202424min
How To Stay Memorable As A Creative
In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a va...
27 Mai 202414min
