The 6 Apprehensions I Hear From Creative Agency Owners and How to Get Over Them
When I'm working with creative clients and design agency owners on a one-to-one basis, and I pose the question to them, what's stopping you? They inevitably select one or more of the same six apprehen...
27 Jun 202316min
Are You Using These LinkedIn Hacks?
Did you know that there’s a way for you to increase the chances of your target audience finding you if they do a search on LinkedIn or even on Google? You may not be aware of this but if you’re lookin...
6 Feb 20235min
Do You Know How To Choose A Target Client?
When I'm working with clients, especially on a one to one basis, I encouraged them to choose four industries per year to target -one in each quarter - because it's just quite a nice, easy number and ...
23 Jan 202312min
Suncream And Golf
My golf career ended abruptly this morning, when after applying sun protection oil, the club slipped out of my hands, hurtling like a demented boomerang about 50 yards behind me. Thankfully no one was...
9 Jan 20235min
The Money Is In The ROI
ROI is the key to the best project wins. I see it time and time again: proof of the effectiveness of your work is the most powerful thing you have control over when you communicate to your prospective...
26 Des 20224min
Your New Business Homework For This Week
Today's email is a little different: I'm giving you a new business task for this week. I want you to do is listen to through this very short episode once and then listen again, with LinkedIn open and ...
26 Des 20229min
Want To Grow, But Feeling Overstretched? This is the Podcast Episode for You.
Sandra Booker talks with Charlotte about how to strategise for growth when you're feeling overworked, overwhelmed and multi-hatted. Sound familiar? Listen into this episode for topics like: Foundation...
19 Des 202239min
Pain Free Publicity: Getting Your Launch Noticed
Love it or hate it, a big part of getting your agency known and remembered when the dream client is picking their next agency is being featured in the media. Here are five fundamentals that’ll lead yo...
12 Des 20226min
