Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, h...
1 Jul 59min
How AI is influencing marketing and why human judgment still matters
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can we...
24 Jun 48min
How e-commerce brands use behavioral science to increase perceived value
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack ...
17 Jun 38min
Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social...
10 Jun 46min
Behavioral Science for Agencies: Strategy
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal ...
3 Jun 43min
The 4 P's of Marketing: Place
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products...
28 Mai 33min
Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior
In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, ...
20 Mai 1h 2min
The 4 P's of Marketing: Product
In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and se...
14 Mai 45min
