Better Product

There's an invisible balancing act happening in a two-sided marketplace. As a designer or product manager, how do you balance both a buyer's and seller's priorities? And how do you innovate on one sid...

10 Jun 202130min

Heather Campbell joined Christian in our Behind the Product Series featuring Etsy. Halfway through the conversation, Christian went a bit rogue. You'll just have to listen.

8 Jun 20215min

What's an idea worth? Most likely, nothing. Yet, they run rampant in our businesses, across our networks, and in our minds. Leaving us with this question, is it a good idea? The truth is: if that's w...

8 Jun 20212min

Conversion is what keeps businesses alive, but to get there we have to back up to the customer outcomes and milestones that lead to conversion. Heather Campbell joins us to share her perspective on th...

3 Jun 202131min

This past series we focused on telling stories of bets gone wrong and the ones that went right, while pulling out the things product leaders from Forbes, Hubspot, Wildbit wish they'd known along the w...

25 Mai 20219min

When done well, content marketing connects your product to people communicating the value without sharing features. Podcasts are one channel in a strategy, and it's one many brands are embracing. For...

18 Mai 202128min

Better Product has a new co-host! Meet Meghan Pfeifer, Senior Product Marketer & Brand Strategist at Innovatemap. In this newly updated Better Product, Meghan will bring her perspective of art, produc...

13 Mai 20213min

Anna shares a big announcement with the Better Product Community while she and Christian reminisce on the experience of running the podcast for the last few years.

11 Mai 202116min