Bootstrapped Web
Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

Episoder(171)

Compensation, Content, & Speed

Compensation, Content, & Speed

On today's episode: Sharing our real time stories publicly & transparently Compensation for sales teams vs. product teams Developing the content muscle Self-serve & async demos and onboarding Explori...

3 Nov 202357min

Staring Reality In The Face

Staring Reality In The Face

On today's episode: A few words on world events Brian's runway and strategic planning for 2024 Jordan's reallocating of resources and investment Brian's firing himself from sales Jordan's hiring for...

27 Okt 202344min

Product Growth Levers

Product Growth Levers

On today's episode: When does shipping product lead to growth? Muddy Metrics Sports, exercise, health, eating, and drinking habits Connect with Brian and Jordan: Brian's company, Clarityflow  Brian...

15 Sep 202355min

Getting Outside Help

Getting Outside Help

On today's episode: How we work with coaches & consultants to guide strategy & implementation UX hangover on shipped features Selling software "once" Connect with Brian and Jordan: Jordan's compan...

8 Sep 20231h 9min

Context Switching

Context Switching

On today's episode: How we onboard and activate after a sales call Strategic pricing and show vs. don't show How to think about hiring a sales person Context switching between product work and market...

25 Aug 202357min

Learning to do business (over and over)

Learning to do business (over and over)

On today's episode: Building in public.  Why and how? Learning sales.  Process, strategy, tactics. How we learn and implement. A solo founder's dillemma Connect with Brian and Jordan: Jordan's comp...

11 Aug 202357min

An appropriate level of mud slinging

An appropriate level of mud slinging

On today's episode: How do we think about runway and profitability? What's an appropriate level of mud throwing? Should founders spend time on personal brand? Connect with Brian and Jordan: Brian's...

21 Jul 202349min

Launching mobile apps, sales cadence, and summer work-life.

Launching mobile apps, sales cadence, and summer work-life.

On today's episode: Brian's back from Asia (did he stop working?)  Launching the Clarityflow app on iOS and Android (check the video) Jordan's shifting the sales process & sequence What it takes to c...

7 Jul 202357min

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