Bootstrapped Web
Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

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Episoder(172)

Artificial Intelligent Business

Artificial Intelligent Business

Random thoughts on what's happening in AI and startups. Jordan and co move to self-signups. Brian and co work on marketing projects. Jordan's business, Rally  Brian's business, Clarityflow (formerly Z...

29 Mar 202352min

Websites & Taxes

Websites & Taxes

Both Jordan and Brian are in the thick of redesigning their SaaS websites. Plus some tax talk. Jordan's business, Rally  Brian's business, Clarityflow (formerly ZipMessage) Learn about Section 174 tax...

22 Mar 202345min

ZipMessage has a new name...

ZipMessage has a new name...

Brian shares the news rebranding ZipMessage to a new name and the transition roadmap ahead... And the new name is...Jordan and team step away to a conference while go-to-market heats up.Oh yeah, and r...

14 Mar 202353min

Putting in the hours

Putting in the hours

Jordan and Brian both feel overworked this week. Putting in more hours than usual, and more importantly, strategizing on which priorities get those hours. Jordan's business, Rally  Brian's business, C...

8 Mar 202329min

All the Things

All the Things

Another week in the chaos that is startup land for Brian and Jordan. Topics include: Starting and finishing our day Managing focus through daily distractions Delegating strategy and teeing u...

23 Feb 202344min

Projections… What Are They Good For?

Projections… What Are They Good For?

The episode streak continues! Brian’s product design process, Jordan’s annual budget meeting (and takeaways), outbound vs. inbound marketing, and an interesting discussion around the usefulness of pro...

6 Feb 202349min

Communicating What's Next

Communicating What's Next

This week, Brian and Jordan yap about: – Strategic partnerships – Pricing on transactions – Communicating company direction (internally) – Developer-focused content – …Creatine pills? ...

31 Jan 202347min

Product in Market (Is How We Learn)

Product in Market (Is How We Learn)

Back for our weekly founder therapy session, err… podcast episode Here’s what’s up this week: – Brian (finally) ships sub-threads in ZipMessage – Jordan’s hiring an SDR – Learning from s...

24 Jan 202353min

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