Brand Growth Heroes

Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts. A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create unconteste...

4 Mai 202140min

At the start of this episode we advertise The Growth Strategy Programme. Here’s the link to sign up for a discovery call and Recruiting NOW for June/July Cohort:https://www.fionafitzconsulting.com/cou...

20 Apr 202131min

In this episode, we we talk about how Rich Goldsmith and his team have built an entire category and a strong omni-channel business, the importance of creating the ideal end-to end consumer experience ...

18 Mar 202143min

In 2016, Tenzing was the first Natural Energy drink to be launched on to the UK market, and for the past few years, it has been the LEADING Energy drink in terms of growth, and is (at time of recordin...

26 Jan 202147min

Not happy with the alcohol free beers on the market, Luke Boase spent 741 days in research, travelled over 7,500 miles and brewed nearly 60,000 litres of beer before he came up with what he calls the ...

5 Jan 202137min

If you’re thinking about building the kind of food business that creates its very own category, where it continues to win for years to come, then you need to listen to this episode where we interview ...

11 Des 202057min

Hello everyone! In celebration of hitting 10.5K downloads, welcome to the first UPDATE episode of Brand Growth Heroes podcast, where I'm going to spend just 5 minutes or so telling you what you can ex...

22 Nov 20205min

So here’s a question for you:Which grocery category of non-edible products do you shop making increasingly careful choices around the products’ ingredients, choosing your favourites based on something...

15 Sep 202041min