How This Secret Maths Formula Will Scale Your CPG Brand | Dr. James Richardson of Ramping Your Brand
What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out a...
3 Mar 29min
How To Create $100M Categories with Category Pirate Eddie Yoon
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.E...
17 Feb 1h 9min
How CPG Founders Should Think of AI | 'Silicon Valley's Most Wanted' Paul Adams
Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Bran...
3 Feb 1h 1min
Olipop Founder | Why Marketing Doesn’t Matter Until You’re $100M+ SALES - David Lester
David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand G...
21 Jan 33min
STOP: Would You Build a House Without Instructions?
Why do so many of us founders try to do the equivalent of building a flatpack house without the instructions? And then beat ourselves up internally when it turns out to be harder than expected? Or whe...
12 Jan 1min
Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
I'm thrilled to be interviewing fellow Irish person, Phil Martin, founder of Blanco Niño, to explore how an obsession with quality turned a burrito bar frustration into a multi-million-euro tortilla b...
6 Jan 43min
Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan
This week, I am absolutely delighted to welcome Eoin Keenan, the founder of Goodrays, to the show. Goodrays is a UK functional beverage brand that is absolutely killing it in the challenger brand spac...
9 Des 202553min
SISTERLY Supplements: Luxury, Science & Sisterhood | Co-Founder Jennifer O’Connell
If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you d...
25 Nov 202547min
