How Citizens of Soil Is Reinventing Olive Oil
In this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transf...
28 Apr 51min
Female Founder Leadership | Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama
Today, I’m joined by Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama, and one of the most experienced growth leaders I know.Emma has done the full journey - Unilever, high-growth markets in Mex...
14 Apr 42min
BOSH!’s Challenger Brand Playbook: Founders Henry Firth & Ian Theasby
This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one of the most recognisable plant-based consumer brands in the U...
31 Mar 39min
How MOTH is Mixing Up Cocktail Category Rules | Rob Wallis, Moth Premium RTD Cocktails
Want a deliciously sharp lesson in brand growth, category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf? ...
17 Mar 37min
How This Secret Maths Formula Will Scale Your CPG Brand | Dr. James Richardson of Ramping Your Brand
What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out a...
3 Mar 29min
How To Create $100M Categories with Category Pirate Eddie Yoon
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.E...
17 Feb 1h 9min
AI: How CPG Founders Can Use AI for Growth | 'Silicon Valley's Most Wanted' Paul Adams
Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Bran...
3 Feb 1h 1min
Olipop Founder | Why Marketing Doesn’t Matter Until You’re $100M+ SALES - David Lester
David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand G...
21 Jan 33min
