#12: Taco 'Bout a Vacation! A Taco Bell Resort That's More Than Just Beans, Meat, and Cheese
Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John ...
2 Sep 202418min
#11: Inside Publix Ultimate NFL Tailgate Experience
Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will ...
26 Aug 202415min
#10: Was Hilton's Luxury Hotel on a PGA Golf Course a Hole in One?
Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https:/...
19 Aug 202414min
#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linked...
12 Aug 202417min
#8: How to WOW Your Audience at Tradeshows with the USPS at CES
Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USP...
5 Aug 202415min
#7: Using PR to Grow Attendees at the Largest Lunchables in the World
Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just lea...
29 Jul 202415min
#6: Dance in Public for Free Snacks? Rating Target's EPIC Vending Machine
Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel...
19 Jul 202417min
#5: Jose Cuervo Trash Talkers vs. UFC Champ. Who wins this Experiential Taste Test?
Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin...
12 Jul 202419min
