Brand Strategy Unwankified

Brand Strategy Unwankified

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

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Episoder(132)

12. Designed to Thrive: The Creative Business Growth Wireframe

12. Designed to Thrive: The Creative Business Growth Wireframe

In this week's episode I share my framework for creative business growth.   The 'Creative Growth Wireframe' is something I've developed over 20+ years of learning, failing, testing and succeeding. It'...

12 Jul 202228min

11. A Fail-safe Method for Managing Tricky Clients

11. A Fail-safe Method for Managing Tricky Clients

This episode is the final part of my 4-part quick wins mini-series for creatives in business.   We’ve covered a lot of ground in these mini-sodes and I hope you’ve got lots of ideas and action to take...

7 Jul 20229min

10. A Simple Model to Price Your Creative Work

10. A Simple Model to Price Your Creative Work

Welcome to the 3rd instalment in my quick wins mini-series here on The C Word Podcast.   And this one hits creative challenges right between the eyes.   Because I think this is something that lots of ...

6 Jul 202210min

9. 5 Systems That Make Space For Creativity

9. 5 Systems That Make Space For Creativity

In episode 9 of The C Word podcast and the second in my 4 quick win mini-sodes, I share my 5 systems to make space for creativity. If you think process and systems stifle creativity this is for you. I...

5 Jul 20229min

8. The 8 R’s to Create Momentum & Growth

8. The 8 R’s to Create Momentum & Growth

This week I’m doing something a bit different on the podcast. Instead of 1 meaty episode, I’m going to share 4 little mini-sodes each day - Tuesday through to Friday - that are all about you making qu...

4 Jul 202210min

7. Your Imperfections are Your Greatest Assets with Jess Roberts

7. Your Imperfections are Your Greatest Assets with Jess Roberts

This episode of The C Word Podcast is an absolute gem. I’m joined by Jess Roberts, founder of The Who Photography and Design. Jess has been a photographer for the past 12 years, and what makes her app...

28 Jun 202232min

6. Is Canva Damaging Your Brand

6. Is Canva Damaging Your Brand

In this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia and beyond!   But don’t be alarmed.   Today is not a ...

21 Jun 202231min

5. The Power of Brand Association - A Masterclass by Stranger Things

5. The Power of Brand Association - A Masterclass by Stranger Things

In this episode I talk about brand association and the ingenious collaboration between Stranger Things and Kate Bush.   I’ve just finished watching part 1 of Stranger Things Season 4 and loved it.   A...

14 Jun 202231min

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