Brand Strategy Unwankified

Brand Strategy Unwankified

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(132)

84. The 7 Brand Strategy Mistakes Devaluing Your Offer

84. The 7 Brand Strategy Mistakes Devaluing Your Offer

Brand strategy mistakes aren't a problem as long as you learn from them. In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that...

16 Feb 202424min

83. My 5 Pillar Brand Strategy Research Framework

83. My 5 Pillar Brand Strategy Research Framework

Your creative or strategic work is only as good as your research.   In this episode I share my 5 pillar brand strategy research framework: 1) Stakeholder Inputs 2) Brand Audit 3) Competitor Deconstruc...

8 Feb 202417min

82. Should Designers Do Brand Strategy?

82. Should Designers Do Brand Strategy?

Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all. In fact, you have no business designing brands if there isn’t a strategi...

31 Jan 202426min

81. Uncomplicating Business: 4 Places to Focus Your Energy

81. Uncomplicating Business: 4 Places to Focus Your Energy

I’m craving simplicity in my design business, which made me think maybe you are too. So I put my thinking cap on and pulled out what I think are the 4 simple premises for a good, solid business that h...

5 Jan 202428min

80. I Said What I Said: My Flavour for 2024

80. I Said What I Said: My Flavour for 2024

This episode of The C Word is a reflection on:   1) My word for the year in 2023 and 2022 2) My word for 2024 3) What my choice means for how I want 2024 to shape up 4) My mantra for 2024 and how it a...

24 Des 202312min

79. Investing Your Marketing Energy for Results with Bec Chappell

79. Investing Your Marketing Energy for Results with Bec Chappell

On this episode of the C Word podcast I cosy up with the energetic marketing firecracker Bec Chappell. We talk about marketing as an energetic resource and our chat covers:   ~ Where people might be s...

15 Des 202341min

78. Where My First 6 Clients Came From

78. Where My First 6 Clients Came From

One of the most common questions I get asked is where do I find clients. In this episode I share where my first 6 clients came from and what that’s taught me about where to find clients. Hopefully it ...

6 Des 202325min

77. What You Need to Create a Passive Income

77. What You Need to Create a Passive Income

Passive income for designers is equal parts misconception and great opportunity. First, let’s not call it passive income.  Passive implies no action and I haven’t come across any income that doesn’t r...

24 Nov 202316min

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