84. The 7 Brand Strategy Mistakes Devaluing Your Offer
Brand strategy mistakes aren't a problem as long as you learn from them. In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that...
16 Feb 202424min
83. My 5 Pillar Brand Strategy Research Framework
Your creative or strategic work is only as good as your research. In this episode I share my 5 pillar brand strategy research framework: 1) Stakeholder Inputs 2) Brand Audit 3) Competitor Deconstruc...
8 Feb 202417min
82. Should Designers Do Brand Strategy?
Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all. In fact, you have no business designing brands if there isn’t a strategi...
31 Jan 202426min
81. Uncomplicating Business: 4 Places to Focus Your Energy
I’m craving simplicity in my design business, which made me think maybe you are too. So I put my thinking cap on and pulled out what I think are the 4 simple premises for a good, solid business that h...
5 Jan 202428min
80. I Said What I Said: My Flavour for 2024
This episode of The C Word is a reflection on: 1) My word for the year in 2023 and 2022 2) My word for 2024 3) What my choice means for how I want 2024 to shape up 4) My mantra for 2024 and how it a...
24 Des 202312min
79. Investing Your Marketing Energy for Results with Bec Chappell
On this episode of the C Word podcast I cosy up with the energetic marketing firecracker Bec Chappell. We talk about marketing as an energetic resource and our chat covers: ~ Where people might be s...
15 Des 202341min
78. Where My First 6 Clients Came From
One of the most common questions I get asked is where do I find clients. In this episode I share where my first 6 clients came from and what that’s taught me about where to find clients. Hopefully it ...
6 Des 202325min
77. What You Need to Create a Passive Income
Passive income for designers is equal parts misconception and great opportunity. First, let’s not call it passive income. Passive implies no action and I haven’t come across any income that doesn’t r...
24 Nov 202316min
