That Name Might Be Taken
Send us Fan Mail You built a brand. You named it, designed it, launched it . . .but did you protect it? In this episode, I sit down with IP attorney Matt Patterson to break down the basics—what every ...
6 Jun 202534min
Unlock Your Marketing Magic: 3 Testing Methods Explained
Send us Fan Mail In this episode of BrandKramp™, Aileen Casey dives into the art of optimizing your marketing campaigns through the power of testing. Marketing isn’t a “set it and forget it” process—i...
5 Jan 20253min
Unlock Your Marketing Magic: 4 Simple Metrics to Reveal Your True ROI
Send us Fan Mail Measuring your marketing success is crucial for small business owners. In this episode of BrandKramp™ , Aileen Casey covers four important metrics: conversion rate, engagement rate, c...
11 Sep 20245min
How To Shine Online!
Send us Fan Mail In this episode of BrandKramp™, Aileen Casey talks with David Joslin, owner of WebLight Media, about how to Shine Online. They discuss the importance of having a strong online presenc...
31 Aug 202431min
The Importance of Customer Reviews
Send us Fan Mail In this episode of BrandKramp™, Aileen Casey discusses the importance of customer reviews for small businesses. She highlights that nearly 95% of consumers read online reviews before ...
28 Jul 20245min
The Benefits of Working With a Professional Graphic Designer
Send us Fan Mail In this podcast, Aileen Casey discusses the benefits of working with a professional graphic designer for small businesses. She highlights five reasons why it's a good idea to work wit...
7 Jul 20246min
5 EZ Marketing Tips for Small Business
Send us Fan Mail As a small business owner, “marketing” can feel overwhelming and time-consuming. However, there are some simple and effective strategies that you can implement to help grow your busin...
7 Jul 20245min
Aileen & Kevin Shooting The S#!T on Sales (People)
Send us Fan Mail In this episode, Aileen Casey and Kevin Donovan discuss the importance of salespeople as brand ambassadors. They explore how to evaluate if sales team members are aligned with the bra...
26 Mai 202436min
