Super Bowl or Super Dull? What Your Brand Can Learn from Big-Game Ads
You might not have $8 Million to spend on a 30-second ad, but what can your business learn from these big-game ads?>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDjSome Super Bowl ads sc...
11 Feb 202531min
Transactions Kill Relationships: What a Cup of Coffee Teaches Us About Brand Experience and Expectations
Brand News: Blockbuster's New Life and New "The Top Off" — Are your business transactions killing your customer relationships? What does a simple coffee refill say about brand experience? >>Get th...
5 Feb 202525min
Shot Glass: 20 Years of Netflix and Why Customers Stay—or Walk Away
Brand News: DeepSeek vs Nvidia - $600 Billion Loss How to respect your long-term customers and gain more >>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj Want customers who stick around f...
30 Jan 202515min
Trophy Business vs Trophy Brand: From Ego to Excellence
Are you building a business to show off or a brand to stand out? >>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj In this episode of Brandy, hosts Reilly Newman and Scott Saunders explore...
23 Jan 202521min
Shot Glass: Domino’s Slice of Genius, UGG gets Ugly with Rebrand Lawsuit
What do pizza and Ubisoft’s Assassin’s Creed have in common? Did you know there are two UGG brands? Which uggs do you have? >> Get the Award-Winning Book (Brandy): Amazon Along with the news of the U...
15 Jan 202516min
Small Town Brand: The Human Touch for 2025 and Beyond
Want a better business and brand in 2025? Have a "small town brand mentality." >>Get the Award-Winning Book(Brandy): Amazon As technology and AI continue to drive efficiencies, businesses risk losing...
7 Jan 202523min
Brand New Year: Resolutions for a Healthier Brand and Business
Do you want a healthier business in 2025? >>Get the Award-Winning Book(Brandy): Amazon What’s your resolution for the new year? For your business, it should be building a healthier brand and business....
18 Des 202433min
Brand Forecasting: How Psychology Shapes Purchase Decisions
Did you know your audience’s brain is always predicting multiple futures? >>Get the Award-Winning Book(Brandy): Amazon This natural prediction process is what our hosts call Brand Forecasting, where y...
11 Des 202424min
